22 Marketing Degree Programs in Italy

This inclusive Master in Food Communication & Marketing program is designed for individuals with a passion for food and a desire to master the intricate tapestry of marketing, communication, and sustainability in the food industry. Whether you’re just starting or aim to enrich existing expertise, this program has plenty to offer.

This program emphasizes recent and innovative marketing strategies and concepts that help us stay in touch with customers. The program focuses on key issues facing businesses today, including methods to outperform competitors, foresee future trends, improve advertising and sales. Also building customer loyalty and taking advantage of the Internet marketplace are dealt with. Students will have the opportunity to develop the latest negotiation skills for salespeople; current marketing strategies and innovative approaches and currently hotly debated global topics such as direct marketing, internet, social media, etc. This program uses the A.P.E.L. (Accreditation Prior Experiential Learning) system. It is addressed to 30 years old Managers, Entrepreneurs, Professionals having at least 5 years of industry experience. A Master's degree or equivalent is required to access the program. The entire course is carried out in Distance Learning.

The IAAD. Master in Digital Marketing trains professionals in SEO, social media, UX/UI, e-commerce, and communication strategy for the digital era.

The Master’s Degree in Marketing provides an advanced and comprehensive education that blends marketing fundamentals with the latest trends in data analysis, digital communication and consumer behaviour. The programme prepares students to design innovative marketing strategies and manage brands in a data-driven and sustainability-oriented marketplace.

The MSc Business Management: Marketing at the European School of Economics prepares candidates for diverse career paths in marketing, including roles in brand management, product development, retail, services marketing, B2B marketing, and marketing for non-profit organisations.

The BA in Marketing provides students with a firm base in the core conceptual fields, including market dynamics and consumer behavior theories, marketing strategy scope, and specific operation fields such as communication and branding efforts and distribution/value chain/demand management.

The Master's degree course in Marketing, Consumer Behaviour and Communication is an innovative course of study that is divided into three different specializations: the area of Brand Management, the Retail Management sector and Digital Marketing Management.

The BSc (Hons) in Business Administration - Marketing at the European School of Economics equips aspiring managers, leaders, and proactive decision-makers with the tools to excel in diverse marketing roles across global industries.

The Master's Degree Programme in AI for Marketing and Communication trains professionals capable of operating in marketing and digital communication environments, where technology and artificial intelligence play a central role. The programme is delivered entirely in English and prepares students for international, digital, and data-driven contexts.

The Master in Marketing and Sales was created to give professionals who work directly with consumers the key to business excellence by providing them with market-relevant skills. Professionals are empowered to change during the program and participants go through a process of change and personal development.

A research thesis in this PhD programme should develop and deepen recent and innovative marketing strategies and concepts, including social media and the Internet, that help us to improve strategies to stay in touch with customers.

Three-Year Course in Fashion Communication and Marketing is a segmented and complex territory. It is divided into very different product categories where materials and technologies are the vectors of innovation. Tools to stand out are passion, willingness to work hard, and desire to learn and compete in the world of fashion production and distribution.

This programme at the European School of Economics is designed for applicants who may not have specialised in this area during their undergraduate studies. Some students will have studied the subject or gained relevant work experience, but this is not expected. The result is an accessible route into advanced study without narrowing your entry profile.

The European School of Economics welcomes students whose first degree may not have been focused on this specialism. Prior study or related work experience can be helpful, but it is not required. It offers a clear pathway into postgraduate study, regardless of your undergraduate focus.

At the European School of Economics, this programme is designed for candidates who may not have followed a specialist pathway in their first degree. Applicants may come with prior study or industry exposure, though neither is necessary for entry. It provides an inclusive starting point while maintaining rigorous postgraduate standards.