7 Marketing Degree Programs in Ireland

Learn to work with a wide range of both established and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, as well as the evolving roles of AI and metaverse applications in modern marketing.

The course aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society; thus, the program aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

The programme seeks to inspire participants with a vision of the possibilities open to a business organisation through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

The International Year One is a one-year (3-term) programme that offers successful students a pathway to Year 2 of undergraduate degree study. Students will typically study 3 — 4 subjects, depending on the pathway chosen or the intended progression degree, as well as English Language. As successful students can progress onto Year 2 of a related degree, the IELTS entry levels are higher than for the UFP. You can choose from subjects such as Accounting, Business Management, Computer Science, Cyber Security, Fashion Management, International Business, Law, and Marketing.

Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organizations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. NCI’s new BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to...

This programme is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Marketing and Management Strategy. The programme is preceded by a compulsory, one-week induction programme. This Masters Degree Programme builds the student’s practical marketing and management strategy skills through a combination of problem-based learning and direct contact with industry.