7 Marketing Degree Programs in Hungary

An interdisciplinary major, Communication deals with the function, processes, and analysis of human communication from one-on-one interactions to global networks.

The MSc in Marketing at the University of Pannonia is AACSB-accredited, ensuring high-quality, practice-oriented, student-centred education and international recognition. The programme is designed for future economists seeking senior roles in sales, marketing, market research, or advertising, and equips them to understand and analyse the interrelationships between market phenomena.

The Commerce and Marketing BSc has a long-standing tradition of providing market-leading expertise in the fields of marketing, commerce, and logistics education, introducing students to market and consumer behavior, sales organization, and the world of branding and advertising. With up-to-date business knowledge, professional expertise, and practical skills, our BSc will prepare you to engage in demand-driven procurement and sales of various products and services, as well as manage the commercial, marketing, and logistics operations of small- and medium-sized enterprises and large corporations.

On the Marketing MSc you will be introduced to the most important analytical methods, tools, and key industry trends in the fields of marketing and communication and will be able to put the knowledge you acquire into practice immediately. This applies whether you are a professional currently working in the field and looking to gain a solid theoretical foundation to support and enhance your existing knowledge and experience, or if you are at the very beginning of your career and looking for invaluable experience working on real-life projects with the support of corporate experts.

Marketing is essential in every aspect of life – we are surrounded by brands that influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand. Commerce and Marketing provide fundamental business and economic knowledge that offers an unrivaled range of potential directions of career and further training. Students can develop their skills during practical training in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising, and communication are all open highways for our graduates.

The aim of the program is to prepare specialists in economics and business with commerce and marketing competence and skills, who are able to procure and market various products and services and organize and manage commercial activities of small and medium enterprises.

The aim of the program is to train professionals who will have acquired the necessary economic and business knowledge and skills as well as sales and marketing expertise to successfully work in the acquisition and sales of both products and services, while always meeting market demands.