Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Costa Rica offers a sponsored and at the same time students-friendly higher learning curriculums. The country has 20 public and 44 private universities with the leading three public universities being University of Costa Rica, The national university and Costa Rican Institute of Technology.