12 Marketing Degree Programs in Brazil

The program focuses on the development and improvement of managerial skills with functional expertise in marketing. It enables insights on marketing, with a contemporary and practical approach

The Publicity and Propaganda Course with an emphasis on Marketing, has as its primary objective, the professional training of graduates to work in the occupational segment of regional advertising. Therefore, in this new curricular conception, emphasis is placed on Marketing, since this perspective, in addition to being more adequate to the current demands of the labor market, aims at the more efficient absorption of graduates by the business/industrial sector. Marketing-oriented training opens up numerous possibilities for professional activity, not limited, as the current curriculum prescribes, to advertising agencies or communication vehicles.

The MBA in Marketing aims to train managers in the areas of marketing and strategy to work in organizations of different sizes and sectors, favoring the development of a vision of market trends that leads to efficient managerial decision-making and the development of managerial attitudes compatible with the philosophy of focusing on the market, ethics and corporate responsibility.

Promote the professional qualification of the participants, providing an in-depth study on the different subjects related to the companies' marketing area, enabling them to make decisions in an increasingly globalized and competitive world.

The Postgraduate course in Business Management and Marketing with the objective of presenting concepts, models and tools with the objective of consolidating knowledge of business management and marketing, through a holistic and modern perspective, which enables participants to work in the area marketing, in companies of different sizes, sectors and stages of development.

The Graduate Marketing for Entrepreneurs course seeks to train entrepreneurs in the areas of marketing and strategy to work in their organizations, favoring the development of an applied vision that leads to efficient decision-making and the development of attitudes compatible with the philosophy of focus in the market, ethics and corporate responsibility.

Deepening of knowledge and application of practices related to marketing management, focusing on attracting and retaining customers, within a systemic view of organizational dynamics. Comply with the provisions of Resolution CES, n.1, of April 6, 2018, of the National Council of Education. Course Program Distribution Channels Communication with the Market Negotiation and Decision-Making Processes Client management Organizational Performance Management Human Factor Management Strategic Positioning Price, Cost, and Value for the Customer Financial Sustainability of the Business Career Management

The objectives of the course are to discuss innovative concepts of entrepreneurial business management with an emphasis on the marketing area, to train a professional with the ability to lead and apply knowledge in adverse scenarios, who is able to deal with challenging situations and make more assertive decisions.

Postgraduate Certificate Professional in Business and Marketing is a course that aims to develop managers to work in multimodal markets (on/off line) and in constant change in management and technology, offering the necessary tools for analysis, planning, implementation and control of business strategies in complex environments.

Present and describe the advanced applications of Data Analytics and Big Data in different areas, such as marketing, finance, investments, product planning and control, human resources management, etc. The intention is to allow the student to obtain a broad view of the current possibilities of applying technological resources in the analysis and prediction of results, as well as to present future trends in the area. Enabling you to develop and participate in new projects involving this knowledge.

The Master Self-Service Analytics Applied to Marketing with the perspective of improving the reading of the business environment, the program is based on an approach that demands from the participants the elaboration and application of methodologies and strategic actions in the digital environment and in the strategic and relationship. In a collaborative environment, participants will plan actions and a course completion project, which will be developed throughout the program.

The Communication course, qualification in Advertising and Propaganda, aims to train professionals and researchers who act in a transformative way in the various contemporary communication scenarios, prepared to prepare, produce and execute advertising pieces and communication projects for the development and promotion of the image of products and services.