87 Marketing Degree Programs in South America

The Marketing Specialists of Uniempresarial have a critical and constructive vision of the national and business reality. Likewise, he is able to work in private or public organizations, where he can determine the Marketing strategy for his organization, lead prospective marketing projects, manage the tools of information systems and marketing studies as support for the decision making, is responsible for the income of the companies ensuring organizational sustainability.

The Marketing program of the Salazar y Herrera University Institution - IUSH has a solid humanistic training that goes hand in hand with the integral knowledge and doing, projecting itself as a professional open to the trends of the country and with a broad social and ethical, which will allow you to create or manage the small and medium-sized business, through broad marketing concepts and the articulation of the new guidelines for the evolution of marketing and the consumer, taking into account that relationship marketing will be the differentiating characteristic in the globalized and competitive markets.

The Master in Marketing at the Universidad del Rosario integrates a holistic vision of marketing. For this reason, the object of study of the master's program is based on the decision-making of the Chief Marketing Officer (CMO). The Master of Marketing responds to the new marketing needs for a global world. The aim is to train future marketing professionals with a humanistic, global perspective and with an international focus. Beyond being CMO, they must become general managers who understand and think that marketing is everything in the company.

Digital marketing is the promotion of products or brands via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing. Digital Marketing campaigns are powerful, cost-effective, measurable and can optimise the business of any niche easily and emphatically. A Digital Marketing Course enables participants to learn and master the complete landscape of online marketing and associated channels.

The program seeks that the student at the end of the master's degree is recognized as a Marketing specialist, strengthening and updating their marketing tools, strengthening their personal brand. Thus, develop managerial skills, and train as a Marketing Manager, in a practical and applicative way.

PROFESSIONAL PROFILE The Marketing Professional can lead and develop marketing and commercial processes, implement positioning strategies for products and/or services, carry out market research and make strategic decisions. OCCUPATIONAL PROFILE The Marketing professional is able to act as general manager, director, consultant, or advisor in the areas of marketing, finance, international business, human management, and/or production, of public, private, or mixed companies in the industrial, commercial, and of services.

The program focuses on the development and improvement of managerial skills with functional expertise in marketing. It enables insights on marketing, with a contemporary and practical approach

The Master in Marketing is a deepening program of advanced management training, with an emphasis on relationship marketing and a focus on consulting. It is designed to develop competencies for value management and the implementation of marketing strategies in organizations. The Master will be able to manage the marketing processes of the organizations involved, implementing strategies aimed at generating value, productivity, and competitiveness, understanding the complexity of markets, and making decisions with the highest technical and ethical rigor.

A look at Marketing in the dental office What is and How to implement a Marketing Plan in my professional practice

The Master in Digital Marketing allows you to know all the tools and techniques of Digital Marketing in its different fields, such as SEO, SEM, Analytics and Web Usability, Social Media, Big Data, CRM, Mobile Marketing, E-Commerce; to develop and globally manage digital marketing plans and online projects.

The Publicity and Propaganda Course with an emphasis on Marketing, has as its primary objective, the professional training of graduates to work in the occupational segment of regional advertising. Therefore, in this new curricular conception, emphasis is placed on Marketing, since this perspective, in addition to being more adequate to the current demands of the labor market, aims at the more efficient absorption of graduates by the business/industrial sector. Marketing-oriented training opens up numerous possibilities for professional activity, not limited, as the current curriculum prescribes, to advertising agencies or communication vehicles.

The MBA in Marketing aims to train managers in the areas of marketing and strategy to work in organizations of different sizes and sectors, favoring the development of a vision of market trends that leads to efficient managerial decision-making and the development of managerial attitudes compatible with the philosophy of focusing on the market, ethics and corporate responsibility.

Promote the professional qualification of the participants, providing an in-depth study on the different subjects related to the companies' marketing area, enabling them to make decisions in an increasingly globalized and competitive world.

Encourage entrepreneurship and innovation in projects and international business plans, accompanied by the application of marketing strategies that generate the greatest opportunity for economic growth in the country, aimed at people who have aspirations to become a group of international business and marketing managers that today's society is requiring.

Graduates in marketing engineering will perform in both public and private organizations, being qualified for executive levels and to support large enterprises and organizations. Their skills will allow them to perform dynamically in commercial, industrial, financial and service companies, complying with the social and economic objectives of the organization and a commitment to the country’s development.