16 Marketing Degree Programs in Lithuania

We developed Marketing and Advertising study program to provide students with high-quality marketing and advertising qualifications, educate and help them become specialists within national and international markets, and allow them to initiate and execute marketing-related projects for businesses and consumers.

Have you ever dreamed of starting your own, successful company? Do you consider yourself a natural team leader and wish to hone this skill? Did you ever want to learn how to use data to make decisions? Do you want to work in a business environment?If any of the above questions are about you, then strongly consider Global Business and Modern Marketing for your bachelor studies. This course is built to prepare future global business leaders.

The Master's program in Customs and Process Management is the first MBA program in the field of customs in Lithuania. Upon completion, graduates will be awarded an international degree of Master of Business Administration (MBA).

Marketing and Integrated Communication program aims to develop Marketing and Communications managers who can base their managerial activities on consumer data analysis. Therefore You will learn how to conduct marketing research and perform statistical analysis of consumer-linked data and how to interpret findings. You will study strategic marketing and strategic brand management. During your studies of integrated communication, digital marketing communication and corporate communication management, you will learn how to communicate with different stakeholders. You will have an opportunity to study marketing-related subjects, such as cross-cultural management, sales management organisational psychology, etc.

Sales and Marketing is the study programme that encourages students to actively engage in the learning process by combining creativity with analytical thinking and by fostering close collaboration with lecturers from the very beginning of their studies. In order to consolidate and deepen their knowledge.

The importance of marketing can’t be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to gain knowledge about essential and digital marketing elements, understand consumers’ behaviour, and learn to analyse and manage marketing resources in a global business environment. Students will know how to use a variety of contemporary marketing and communication tools, and learn to assess consumers’ needs by analysing examples from international businesses.

The Digital Marketing programme aims to educate marketing and communication professionals, who are capable of creating user-friendly business stories, and of being able to manage the image of companies and products, as well as to quickly and effectively solve communication crises, and develop effective marketing and communication strategies.

The marketing and International Commerce program focus on marketing as a strategic managerial function that drives initiatives in delivering customer value with an international perspective approach grounded by Lithuanian and international experience. The program examines the fundamental and modern concepts in strategic marketing, corporate marketing, customer relationship management, international marketing, and international commerce. This combination allows for building the knowledge and skills necessary for critical, creative, and sustainable approaches to business in a globalizing world.

The Marketing Technologies study programme is aimed at preparing qualified information technology (IT) specialists who have fundamental knowledge in the areas of design and management of information systems and can create and implement electronic marketing solutions based on the application of information and communication technologies.

How does social media influence our everyday lives? What impact does digital advertising have on online and in-store sales? How to choose an audience and provide them with engaging and creative content? All these questions and more are introduced, discussed, and answered while studying for your undergraduate degree in Communication and Digital Marketing.

Have a natural persuasion talent that you want to exploit? Are you looking to expand your marketing or management education with public relations studies? Do you see PR as a powerful tool that can be used to achieve great goals? If any of the above questions came back positive, it’s time to consider taking up a master's degree in Public Relations Management. Train yourself in the art of shaping the image of an organization, using public relations strategies in a variety of situations. Dive into a postgraduate study focused on experiential learning and the promotion of entrepreneurship, which helps to create a personal workplace!

This study programme is created for those who see themselves in managerial positions, are interested in business and its processes, and are willing to gain modern business management skills.

The aim of the study program is to train specialists who are able to communicate correctly in the professional English language; appropriately use the professional terms of management spheres and public communication; organize and manage internal and external communication of an enterprise in Lithuanian and English; develop and assess information products; broaden and sustain intercultural communication and cooperation; shape the image of an organization in the Lithuanian and foreign languages; apply various strategies of integrated communication; flexibly respond to market changes; and adapt to evolving conditions of the environment.

The overall goal of the programme is to provide students with knowledge, skills, values, and attitudes related to international marketing management. The program’s specific focus is on a comprehensive examination of all major components of marketing management strategies and their integration.

Marketing and Media Art is a new joint study programme conducted in English, together with the International University College of Bulgaria. The purpose of the joint study programme in Marketing and Media Art is to train creative and innovative specialists that meet the requirements of the dynamic and global labour market and create communication industry and marketing professionals who are able to practically realize their own art, media and business projects, or projects that were prepared by others, by working both individually and in a team.