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3 Marketing Degree Programs in Guyana


Texila American University
Certificate in Digital Marketing
- Georgetown, Guyana
- Lusaka, Zambia
- + 3 more
Certificate
On-Campus
English
Digital marketing is the promotion of products or brands via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing. Digital Marketing campaigns are powerful, cost-effective, measurable and can optimise the business of any niche easily and emphatically. A Digital Marketing Course enables participants to learn and master the complete landscape of online marketing and associated channels.


Texila American University
Certificate in Consumer Behavior
- Georgetown, Guyana
- Lusaka, Zambia
- + 3 more
Certificate
On-Campus
English
Consumer behavior is a field of study that focuses on individuals, groups, and organizations and the processes that consumers use to choose, obtain, and use products or services. Consumer behavior as a specialized branch of study integrates concepts from psychology, sociology, anthropology, marketing, economics, behavioral science, decision-making science and basic management.
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Texila American University
Certificate in Advertising and Sales Promotion
- Georgetown, Guyana
- Lusaka, Zambia
- + 3 more
Certificate
On-Campus
English
Advertising and sales promotion are the effective elements of the promotion mix. By large the companies now focus and invest more in advertising. Due to the invention of various technological developments, it has become more important for all the companies to work on the effective advertising strategies with the help of the digital media. To grab the wide market it is essential for the companies to devise various sale promotion techniques too. This program will help the learners to have a deeper understanding of the basics of advertising, its process and the various techniques. Learners will also have an in-depth understanding of the techniques involved in sales promotion.
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Guyana is a great country in which to pursue higher education for individuals who enjoy outdoor exploration in a tropical climate. Eighty-percent of the land is covered by forests in addition to rivers, mountains and diverse wildlife.