76 Marketing Degree Programs in Germany

Marketing and brand managers make entire brands unique, ensuring they have a sustainable, competitive advantage. They develop brand positioning strategies, design and deliver holistic communication strategies, and manage their implementation and realization. If you have a business-related Bachelor’s degree and want to become one of these sought-after experts, the Master’s program in Strategic Marketing Brand Management (M.Sc.) will give you the expertise you need. 

MBA International Management - Data-Driven Marketing. The ESB MBA at Reutlingen University offers an engaging blend of theoretical knowledge and practical skills to equip future marketing leaders. Students are taught a wide range of topics from the fundamentals of digital marketing to applications of artificial intelligence through interactive teaching methods, project collaboration, and real-world case studies.

Have you been in professional life for some time and would like to achieve more? The Marketing MBA prepares you for a challenging position in an agency, a public authority or a company. Or you choose the path to self-employment and become your own boss – the Marketing MBA gives you the tools to do so.

Study a Master of Arts in Strategic Marketing. This Business M.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

In today's fast-paced world, digital media and marketing managers are at the forefront of shaping future trends. Technologies like blockchain, virtual reality, and artificial intelligence are transforming industries, and professionals in this field need to stay ahead of the curve. The Digital Media & Marketing BSc at the University of Europe for Applied Sciences (UE) prepares students to become visionary leaders.

Students enrolled in the BSc in International Marketing acquire skills in crafting global marketing plans, building brand identities, and engaging diverse consumer groups. The curriculum includes digital marketing, market analysis, advertising strategies, and online commerce. Using real-world case studies, students investigate international buying habits and design impactful marketing campaigns.

The MBA in Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you not only gain theoretical knowledge but also develop the practical skills that are required in the real business world.

EU's Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

What Makes Our Students’ LinkedIn Profiles Stand Out? It’s all in the design of our world-class Global Online MBA program (EU-accredited and globally recognized!). Every course is carefully crafted to build the practical skills that top employers value most, with a focus on: Digital Transformation, Leadership & Strategy, Entrepreneurship & Finance, Digital Marketing, Soft Skills such as communication, stress management, teamwork, problem-solving, decision-making, and more. The Real-World Skills MBA is EU-accredited, globally recognized and ranked among the Top 10 MBA programs in Europe. With students from 30 countries across 4 continents, you’ll join an exclusive, global business network—a powerful community that will help you elevate your career and open new international opportunities.

Study a Bachelor of Arts in Fashion Management. This Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

Study a Bachelor of Arts in Brand Management. This Media Management B.A. programme is taught entirely in English at our Macromedia campus in Berlin, Germany.

In the Marketing Management Master you will learn how to develop powerful marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control marketing campaigns in a targeted manner. The program has a high practical emphasis and includes a semester abroad at one of ISM's over 190 partner universities. All ISM study programs are AACSB-accredited.

Become an important part of the fashion industry and become a fashion marketing/management manager. Marketing is a fundamental function of a company alongside the production of goods or services. Therefore, the profession of a marketing specialist is one of the most popular in the industry. One of the most important prerequisites for being successful in the fashion and luxury world is a passion for the fashion world.

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Our MBA in Green Marketing & Innovation merges in-depth know-how in innovation, marketing, and sustainability. This program equips learners to lead market-driven innovations and apply truly green marketing strategies, fostering sustainable brands and consumer behavior change. This program is designed for business and MarComms professionals ready to pioneer the transition to truly green and holistic brand building.