Programs in marketing and sales may help students develop skills applicable in many industries and positions. Courses may cover developing and nurturing customer relationships, strategic product positioning and pricing, digital marketing and creating effective marketing plans and materials.

The culture of Montenegro has been shaped by Orthodox, Slavic, and Adriatic influences. Students in this country might enjoy access to important cultural and historic sites. The official language of the country is Montenegrin, but Serbian is spoken by the majority of the population.