29 Marketing and Branding Degree Programs in Switzerland

The Major Online Business and Marketing imparts competencies for the planning, implementation, and marketing of digital business models. The students learn the strategic planning of online communication and marketing.

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms.

EU's Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic, and operational areas of a business.

Upon successful completion of the study program students receive an international private Master in International Management (MIM) degree with a specialization in Marketing Management, awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council.

The program emphasizes our proven Three-Track approach, modeled on the future of marketing: customer orientation, emerging management challenges, and marketing functions. Through comprehensive and academically rigorous training in consumer behavior, market research, and marketing management, you will develop the skills needed to manage businesses with a strong customer-centric focus. This equips you to effectively meet customer demands and positions your company to thrive in a globally competitive environment.

Upon successful completion of the study program students receive an international Graduate Diploma in Marketing Management awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

Upon successful completion of the study program students receive an international Graduate Certificate in Marketing Management awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

This outstanding program prepares you to tackle global marketing challenges, including technology, emerging trends, and sustainability. You’ll explore marketing’s critical role in organizations by studying best practices, product and brand analysis, and consumer behavior, all within a global context.

The Bachelor's degree in Marketing & Digital Media provides you with application-oriented knowledge and qualifies you as an expert in digital media in marketing practice. Media competence, strong communication skills, and entrepreneurial thinking: the part-time course “Marketing & Digital Media” prepares you specifically for a responsible position as a specialist in multimedia marketing. A special focus is on the new media and the development of marketing campaigns in digital media (e.g. social media marketing, etc.).

An intensified competitive landscape has made marketing increasingly essential for the success of modern organizations. Emerging technology has paved the way for more advanced and nuanced marketing techniques, but, at the same time, they have challenged marketers in identifying and implementing the most feasible and beneficial approaches in a given context. The concepts of luxury branding and brand value management need high-level expertise in optimizing marketing functions to target potential customers and improve the experiences of existing clients.

This is the highest educational level you can study at OUS Royal Academy of Economics and Technology in Switzerland.

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice and expand them further. First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being. Second, traditional marketing just focuses on market systems. This program also covers new exchange systems, including access-based, circular, gift, and sharing economy, which has fostered gratuity, indirect reciprocity, and use as an alternative to ownership. Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding. In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.

A Master of International Sales and Marketing (MBA) signifies the next level of achievement in any academic discipline.

The Bachelor's of International Sales and Marketing (BBA) signifies the first level of achievement in any academic discipline.