14 Marketing and Branding Degree Programs in Ireland

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

Our MSc Marketing at Cork University Business School will give you the specialized skills and knowledge to become a successful marketing leader. The one-year program enhances employability by developing your ability to contribute to the real needs of the marketing and business community.

Learn to work with a wide range of both established and emerging marketing tools and channels, including digital and social media marketing, influencer marketing, as well as the evolving roles of AI and metaverse applications in modern marketing.

Our MSc Management & Marketing program is a one-year degree program designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the program include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media, and Business Ethics, among others.

Develop an entrepreneurial outlook and excel in an innovative marketing world led by technology. The Bachelor’s of Marketing, Innovation and Technology (MInT) can help you to be a marketing leader of the future. The degree prepares you to hit the ground running in any organisation that is committed to growing their business through technology, marketing and innovation.​​

In a dynamic, rapidly changing business world, marketers need to understand how to build brands and maintain strong brands over time. Strong brands are central to a company’s success. Organisations in the consumer goods, luxury, services, business-to-business, non-profit and sports sectors all benefit from having strong brands. This programme targets the critical need for expertise in branding strategy.

The programme seeks to inspire participants with a vision of the possibilities open to a business organisation through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

The MSc in Marketing Practice is a comprehensive, intensive master's programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a master's from Ireland’s top graduate business school.

The International Year One is a one-year (3-term) programme that offers successful students a pathway to Year 2 of undergraduate degree study. Students will typically study 3 — 4 subjects, depending on the pathway chosen or the intended progression degree, as well as English Language. As successful students can progress onto Year 2 of a related degree, the IELTS entry levels are higher than for the UFP. You can choose from subjects such as Accounting, Business Management, Computer Science, Cyber Security, Fashion Management, International Business, Law, and Marketing.

The course aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society; thus, the program aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

This programme is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Marketing and Management Strategy. The programme is preceded by a compulsory, one-week induction programme. This Masters Degree Programme builds the student’s practical marketing and management strategy skills through a combination of problem-based learning and direct contact with industry.

Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organizations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. NCI’s new BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to...

A Business Marketing Degree explores how organisations identify and meet their customers’ needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.

The Master of Business in Marketing Stream facilitates students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in contemporary marketing theory and practice. Emphasis is placed on integrating key theoretical developments.