The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.

In the Department of Advertising, Public Relations, and Media Design, you’ll learn how to generate ideas and solve problems for brands and issues through a design thinking process grounded in analytical and creative thought. With the explosion of digital and social media, there’s never been a more exciting time to work in the rapidly growing field of strategic communication.

While the study and application of public relations is structured around the process of strategic communication, this rapidly growing field incorporates elements of copywriting, graphic design, and business to design plans for brand awareness that will help any organization stand out. By crafting deliberate, planned, and sustained public relations campaigns, you can build mutual goodwill with your audience while sharing the right information to meet your client’s goals. At UF CJC Online, we will teach you how to study, cultivate and maintain different types of professional relationships to manage information. How information flows, how it’s accessed, how it’s written, and how it’s presented can all mean the difference between a brand or campaign that meets with success or one that never gets off the ground.