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2 e-Business MA Degree Programs
Macromedia University of Applied Sciences
Master Digital Media Business
- Munich, Germany
- Berlin, Germany
MA
Full time, Part time
3 semesters
On-Campus
English
Study a Master of Arts in Digital Media Business. This Media and Communication Management M.A. programme is taught entirely in English at our Macromedia campuses in Munich and Berlin, Germany.
International University of Japan
Fast-track counseling
MA in Digital Management
- Niigata, Japan
MA
Full time
1 year
On-Campus
English
Fast-track counseling
Advances in digital technologies have drastically changed almost every aspect of our society including public administration, industrial structure, employment, and private lives. Organizations can no longer delay their digital transformations (DX). The digital future is right now. It is estimated that nearly 40% of all business may disappear in the next 10 years, if these businesses do not transform and accommodate new digital technologies. There is now high demand in many industries for employees equipped with knowledge of digital transformation. After nearly 20 years of offering its globally top-ranked e-Business Management Program, GSIM’s new MA in Digital Management aims for nurturing future leaders who can lead a global business in a digital society by utilizing digital technologies and culture to achieve business growth and to gain competitive advantage. Instructors for the program are professors with cutting-edge research on digital technologies, invited industrial practitioners, and guest speakers worldwide. The case method is a principal pedagogical means in most classes, in addition to others like simulations and real-life global virtual team projects. Our graduates will gain hands-on knowledge of cutting-edge digital technologies (Big Data, blockchain, AI, cloud computing, IoT, cybersecurity, etc.). They will be equipped with knowledge of digital strategies, platforms, business models, digital entrepreneurship and innovation, FinTech, digital marketing/human resource/supply chain, and much more. Careers for graduates from the program include, but are not limited to managers who can take advantage of digital technologies, managers in charge of implementing digital transformations, IT specialists who consult about technology projects, and civil servants who build and manage digital environments in public organizations.
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Learn more about e-Business MA degree programs
Studying e-Business at the Master's level focuses on the intersection of technology and business, preparing you for a digital-first marketplace. This field combines advanced technical skills with strategic insight, making it essential for navigating today's online economy.
Through courses in digital marketing, data analytics, and e-commerce strategies, you’ll develop competencies in crafting strategic marketing campaigns and optimizing online customer experiences. The curriculum encourages hands-on projects that simulate real-world challenges, allowing students to apply what they’ve learned and explore emerging trends in the digital landscape. Students strengthen critical thinking and analytical skills as they dissect market data and develop digital business strategies.
Graduates from e-Business Master's programs often pursue careers as digital marketing managers, e-commerce analysts, or user experience designers. These roles require a solid understanding of both business principles and technological tools, equipping you to thrive in various industries that rely on digital platforms for growth and engagement.