The University of Florida online Master of Mass Communication concentration in Digital Strategy is a first-of-its-kind program designed to produce graduates who are masters of digital marketing, including lead generation and management, engagement, and conversions. The Digital Strategy master’s concentration is designed to challenge students to develop effective messaging to drive increased conversions and create loyal customers.

The rapid evolution of digital communication technologies has dramatically impacted the essential knowledge and skills required to carve out and advance a communications professional or scholar's career. This innovative Master of Arts program - offered on-campus or fully online - prepares students to embrace technology - and technological change - as an essential part of their professional portfolio.

On this online Marketing and Digital Communications MA, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences. You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. You'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.