Leicestershire is located in English Midlands and has three universities - the University of Leicester, Loughborough University and De Montfort University. There are also several educational and sporting associations, along with many orchestras and choirs.

Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the northwestern coast of continental Europe. The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons). England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University).

An MA is a master’s degree awarded to students that have completed a program studying humanities or fine arts subjects such as history, communications, philosophy, theology or English. A Master of Arts degree typically requires coursework, research and written examinations.