21 Luxury Marketing Degree Programs

Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation. Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.

The Luxury Brand Manager is a professional figure of great prestige and endowed with a strong decision-making power. His/her task is to develop and coordinate marketing and communication strategies of a Luxury Brand, managing its identity, image and market positioning and developing the company’s know-how and innovative components.

The objectives of the course are to present the theories, concepts and practices that involve the luxury market, through a strategic vision of marketing and business, and to favor the development of skills and competencies to work in the corporate world with a complete vision of management. of luxury. In addition to providing market-specific networking.

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts.

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.

The jewelry market, which its basic features have remained unchanged for centuries, is now facing a substantial differential mutation in different cultural areas. In emerging market segments, a rapid growth in demand for jewelry its notorious which, for its intrinsic value, add those signs and meanings that only a brand’s strong identity is able to guaranty.