53 Journalism, Media, and Mass Communication Degree Programs in United Arab Emirates

The program develops both creative and analytical skills, enabling students to plan effective marketing campaigns, manage brand communication, understand consumer behavior, and leverage digital and social media platforms. Students gain practical knowledge in marketing strategy, advertising, public relations, corporate communications, and market research.

The Master’s Program in Media Leadership and Communication Strategies aims to be a pioneering platform for shaping media leaders with strategic vision and high-level competencies in managing media situations and crafting innovative communication strategies. The program enhances their influence in both local and global media landscapes, equips them to face rapidly evolving technological challenges, and enables them to contribute to community development and support the goals of sustainable development.

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

Within the framework of developing academic programs at Ajman University in line with modern standards and good practices applied globally, which indicate the importance of expanding the general knowledge and cultural base of students, the college’s media program was updated with three specializations that keep pace with the requirements of the labour market in the field, and the program in mass communication was approved by the Ministry of Education. In the UAE in 2021, with specializations: integrated marketing communications, radio and television production, and graphic design for media.

The Bachelor of Arts in Communication with a concentration in Digital Media and Journalism is thoughtfully designed to address the innovations of the contemporary media landscape. In today’s world, our understanding of global events is shaped not only by traditional news outlets but also by the dynamic influence of social media and digital platforms.

Our Creative Writing and Journalism programme offers the unique experience of combining both subjects to enable you to fully explore and develop your skills across different styles of writing such as fiction, screenwriting, short story, long-form journalism and multimodal journalism.

The College of Mass Communication at Ajman University offers programs that reflect the dynamic nature of modern media communication and production. These programs aim to cultivate creative, technologically proficient media professionals who are qualified to lead in rapidly evolving media environments.

This course is designed to introduce Public Relations in terms of concept, history, functions, and methods of work. It also discusses issues related to its masses, activities in all fields, its role, and the means of developing it. Besides, it deals with Corporate Communication within business organizations in terms of concepts, basic processes, objectives, and integration of internal and external Corporate Communication, electronic Corporate Communication and management systems applications.

The Bachelor of Arts in Communication with a concentration in Advertising and Integrated Marketing Communications is designed to cultivate creative communication skills for a successful career in the dynamic field of modern advertising. In this program, students will gain a foundation in qualitative and quantitative research methodologies, practical copywriting, planning, and design skills.

The Bachelor of Arts in Communication with a concentration in Public Relations will prepare students to deliver PR messages effectively within the modern communications environment. As the nature and channels of communication rapidly evolve, professionals in the industry need to be prepared to adapt to different communication forms, styles, and outlets in order to transmit their message and convince stakeholders.

A degree in Media, Culture and Communication will entail facing the challenge of keeping pace with the latest trends, technologies, and debates. Media, Culture, and communication degrees aim to prepare students for work in media-related industries, and train them to critically analyze the ways in which the media reflects, represents, and influences the world.

The MSc Marketing Communications & Brand Management degree is taught within Middlesex University Dubai’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give the opportunity to explore contemporary themes in the theory and practice of corporate marketing communication, within an established and intellectually rigorous context and framework.

Fashion Branding and Promotion is a new programme for 2021, a combination of fashion communication, fashion marketing, branding and management. Students develops skills to establish careers in the areas of branding, promotion and advertising, styling and marketing. The programme offers a combination of courses that enable strong design and analytical skills specifically tailored for the demands of the fashion industry:

Whether you are an aspiring Filmmaker, Screenwriter, Film Researcher or Critic, our BA Honours Film is a single flexible degree course that meets the interests and ambitions of a wide variety of students united by a passion for film. At Middlesex, we offer a unique degree experience in Film, not only because the course is designed to be flexible, accommodating very different kinds of film students, but also because it encourages, indeed requires, collaboration between students with different interests, skills and knowledge, which is great preparation for working professionally in the film industry.

This dynamic programme in Advertising, PR and Branding directly responds to an ever-changing business and technology environment. Our degree was developed with industry partners to provide you with the skills you need to succeed. It responds to the new ways people consume, creates and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

One year fully accredited and internationally recognised program in PR and Advertising is designed to provide learners with the knowledge and understanding of the relationship between products/services and the public. The program will prepare for a management career in Public Relations and Advertising.