International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

The formal higher education system of Finland is the 7-3-2-2 pattern. The university takes two years in vocational or technical education and finally two-year pre-tertiary education. Finland also has several public as well as private universities that have enabled accessibility of higher education to students.