Zeppelin University Bachelor of Arts (BA) in Psychology, Economics & Politics | PEP
Zeppelin University

Zeppelin University

Bachelor of Arts (BA) in Psychology, Economics & Politics | PEP

Friedrichshafen, Germany

BA

8 semesters

German, English

Full time

Sep 2026

EUR 6,550 / per semester

On-Campus

Key Summary

About: The Bachelor of Arts (BA) in Psychology, Economics & Politics (PEP) at Zeppelin University promotes an interdisciplinary, research-focused study of political, economic, and psychological processes. It integrates cognitive, emotional, and motivational drivers, political decision logic and institutions, market functioning, public and political opinion, protest and participation, social values and change, inequality, migration, climate and environment, and social science research methods. This offer is unique in Germany and only available at Zeppelin University.

Career Outcomes: Graduates can work in NGOs, political consulting, media and communications agencies, and science. They may pursue roles in policy analysis, market research, communications or advocacy.

To understand how the world works today, you have to understand how politics and economics work. In order to understand what makes politics and economics tick, you have to understand the psychological connections behind them. Our new Bachelor's degree program Psychology, Economics, Politics | PEP promotes an interdisciplinary approach, emphasizes research, and uniquely integrates psychology, economics, and politics. An offer that does not yet exist in Germany and can only be studied at Zeppelin University. By also shedding light on the area of politics, the course goes far beyond the well-known courses in the field of business psychology.

This course of study prepares you optimally for work in NGOs, in political consulting, for jobs in the media and communications agencies as well as in science.

During this course of study, you will deal with, among other things, cognitive, emotional, and motivational aspects of actions, the logic of political decisions and institutions, the functioning of markets, the formation of public and political opinion, political protest, and political participation, among other topics such as social values, value orientations and change in values, social and economic inequality, migration, climate change, and the environment and acquire knowledge of the basics of economic thinking and social science research methods and approaches. Unfold your potential and shape change in the world with a perspective that shapes the future!