Windesheim University of Applied Sciences
BBA in International Business
Zwolle, Netherlands
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
15 Jun 2027*
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 2,695 / per year **
STUDY FORMAT
On-Campus
* for EU-EEA students | 1 May for non-EU/EEA students
** €9317 per year for non EU/EEA students, fees 2026/2027
Key Summary
About: Windesheim’s English-taught BBA in International Business is a four-year bachelor’s programme. You’ll study international HRM, logistics, finance and marketing with sustainability themes. Personalized learning combines short lectures, practical workshops, group projects for real companies, coaches for each class, and internships including one semester abroad. Small classes (15–20) and industry collaboration build communication, critical thinking and intercultural skills.
Career Outcomes: Graduates take roles like international project manager, business developer, account manager, (online) marketing manager, and roles in logistics, sales, recruitment or finance. Windesheim reports 97.5% of business students find work within three months. Some pursue Master’s study and internships post-graduation.
Are you looking for a university where your personal development is a primary focus? Do you want to study in an environment with state-of-the-art teaching methods to gain 21st-century skills? Do you pursue a career with internationally operating companies, small and medium-sized enterprises, and family businesses? Our English-taught International Business program prepares you for a successful start in your international business career.
We will learn how to organize international human resource management, and how to manage international logistics processes, you will gain a good knowledge of international business finance and you’ll learn how to prepare an international marketing plan.
Personalized learning
Personalized learning is a key principle of our education. It doesn’t mean, however, that you have to do it all by yourself: there are well-defined requirements and learning objectives to be achieved. Moreover, we provide clear instructions. But your study pace and your pathway toward reaching your goals are for you to decide. Every class has its coach, who helps you accomplish your goals.
Personalized learning in our program is structured in the following learning activities:
- Lectures: short instruction classes providing you with information on independent office work.
- Workshops focusing on practical skils, e.g. foreign-languate or presentation skilles, personal and professional skills.
- Projects: with a group of students you work on a practical assignment for a real company or organization.
In our four-year English-taught Bachelor’s program, where sustainable topics are also included, we prepare you for a future management position. We combine theory and practice, through projects and internships. Studying for an internship abroad for at least one semester is also part of the program.
Our graduates have a solid base in 21st-century skills, such as communication skills, collaboration, critical thinking, intercultural sensitivity, innovative thinking, management of information, flexibility, and personal and professional development.
Unique about this program at Windesheim:
- Intensive collaboration with the work field: you work on several projects with companies and organizations.
- Windesheim has strong expertise in internet marketing.
- Small classes: only 15-20 students per class
- Very personal approach of students; lecturers are coaches as well and care about your success.
- Internships and study abroad is included in the programme, so you have already a nice CV after graduation.
- This International Business program is top-3 rated in the Netherlands.
After graduating, you can start your career for example as an international project manager, international business developer, account manager, or (online) marketing manager.
Nice about the city of Zwolle: finding student accommodation is challengeing, but not as difficult as in many other Dutch cities. In the past four years, all new students found accommodation, with or without our help.
Join our online Open Days and Webinars: windesheim.com/meetus
Personalized learning
Personalized learning is a key principle of our education. It doesn’t mean, however, that you have to do it all by yourself: there are well-defined requirements and learning objectives to be achieved. Moreover, we provide clear instructions. But your study pace and your pathway towards reaching your goals are for you to decide. Every class has its own coach, who helps you accomplish your goals.
Personalized learning in our program is structured in the following four learning activities:
- Office: in a spacious, well-equipped room you work either individually or in groups on the learning objectives or assignments of your projects or subjects. During ‘office’ hours, you get to decide what you want to work on. There are lecturers available to ask for advice or an explanation.
- Lectures: short instruction classes not longer than 30 minutes providing you with information on independent office work.
- Practice: a 30-minute mini-workshop to train practical skills, e.g. foreign-language or presentation skills.
- Workshops: duration 2 hours; focusing on personal and professional skills.
In our four-year English-taught Bachelor’s program, we prepare you for a future management position. We combine theory and practice, through projects and internships. Studying or an internship abroad during at least one semester is also part of the program.
Our graduates have a solid base in 21st-century skills, such as communication skills, collaboration, critical thinking, intercultural sensitivity, innovative thinking, management of information, flexibility, and personal and professional development.
Unique about this program at Windesheim
- Intensive collaboration with the work field: as of day 1 you work on several projects with companies and organizations, and you will do 2 internships, so after graduating you already have a lot of practical experience.
- Windesheim has strong expertise in internet marketing.
- A very personal approach to students: small classes (15 students), lecturers are coaches as well and really care about your success.
- It’s easy to find a job in the Netherlands after graduation, and therefore we will teach you a basic level of the Dutch language.
Curriculum
Year 1
- Introduction to International Business
- Logistics
- Marketing
- Research in International Business
- Languages and Intercultural Management
- Projects
- Personal and Professional Development
Year 2
- International Digital Marketing and Sales
- Operations Management
- Career Compass
- Business Economics and Circularity
- Languages
- 2nd Semester: internship abroad
Year 3 and 4
- Family Business and Research
- Integral Systems Thinking for Value Creation
- Personal Branding
- Global Dynamics and Supply Chain Management
- International Project Management and Marketing
- Languages and Intercultural Management
- Elective space for Study Abroad or second Internship
- Graduation track
Scholarships
Windesheim doesn't provide scholarships, but our tuition fee is very reasonable.
Your career
After graduation, most students start their professional career. 97.5% of Windesheim's business students found a job within 3 months after graduation, 85% at Bachelor's level. Our graduates started for example as a:
- Lucy: recruiter in automotive and logistics
- Laura: facility coordinator at bike company
- Arne: business developer in food industry
- Marlies: sales manager at Afas software
- Nikky: community marketeer at Nyenrode business university
Laura: Accountmanager at L’Oreal Paris Düsseldorf - Céline: Freight forwarding coordinator at Bleckman fashion & lifestyle logistics
- Jesmer: Business analist at investment and development company North Netherlands
- Suren: Financial advisor new construction at Rabobank
You can continue your career as:
- International marketing director
- Export manager
- Head of international sales
- Director of the marketing department
- Executive secretary
Also, several continue with a Master’s program at one of the Dutch or other international universities, for example:
- International Business Administration
- Intercultural Communications
- International Law
- Supply Chain Management
- Human Resources Management
- Marketing
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills. Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.
Take the quiz