Executive MBA Strategic Marketing & Sales
Vienna, Austria
DURATION
18 Months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
30 Jun 2025*
EARLIEST START DATE
13 Oct 2025
TUITION FEES
EUR 39,200 **
STUDY FORMAT
Blended, On-Campus
* Early bird deadline: March 31
** 20th Anniversary Early Bird Bonus: -10% granted on tuition fee for applications received by March 31, 2025.
Key Summary
Introduction
Marketing & sales join forces
Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge Executive MBA program allows participants to enhance their knowledge and skills to master marketing challenges and reap the benefits through sales excellence.
Duration
- 18 months plus master's thesis
- part-time
- blocked modules of 4 - 8 days
Location
- Vienna & an international immersion
Degree
Executive Master of Business Administration (EMBA)
Admissions
Curriculum
Curriculum
- Brands and Communication
- Marketing Financials
- Customer Relations
- Channels
- Personal Selling Performance
- Marketing & Sales Lab
Faculty
- International faculty from renowned academic institutions in Europe and the United States
- Faculty from the Vienna University of Economics and Business Administration
- Outstanding industry experts who have set benchmarks concerning their success in their marketing and/or sales career
Find more information on our website.
Rankings
The Financial Times Executive MBA Ranking and various other rankings consistently rank us among the best universities in Europe.
Moreover, we are triple-accredited. Less than 1% of business schools in the world have quality levels recognized by the three largest business school accreditation organizations: AMBA (Association of MBAs), AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) by the European Foundation of Management.
To see the current achievements of the WU Executive Academy please go to: https://executiveacademy.at/en/university/accreditation-rankings
Program Outcome
Immediately applicable expertise & key tools
The Executive MBA Strategic Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.
Scholarships and Funding
The WU Executive Academy offers a wide range of partial scholarships for applicants for whom financing the tuition fee is a challenge, regardless of their residence or citizenship. Moreover, we have been supporting women in their professional development for many years, thus we additionally offer a "Female Leaders" scholarship that is open to all female applicants.
Scholarships are awarded on a case-by-case basis. The admission committee decides whether and to what extent a scholarship will be granted by evaluating:
- Submitted application documents
- Performance in the admission interview
- Potential contribution to peer learning in class
- Financial situation (income, costs for logistics, etc.)
- Leadership potential
- Analytical skills
- Ability to work in a team
- Career goals and motivation
- Personal circumstances
You can find detailed information about all the different scholarships, including the maximum amount, on our website.
In addition, there are further financing options possible, including employer sponsorship, payments by installments, or early bird reductions. You can find an overview of all opportunities here.
Gallery
Accreditations
Ideal Students
Target Group
- Marketing and/or sales executives for whom an executive MBA is the next step in deepening and updating their knowledge.
- Successful managers who see their future in marketing or sales and therefore seek the necessary expertise.
- Entrepreneurs who want state-of-the-art marketing and sales know-how to better promote their business.
Take a look at our class profile.
Faculty
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.