Wittenborg University of Applied Sciences
MBA with specialisation in Digital Transformation
Amsterdam, Netherlands
MBA
DURATION
18 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* international students who don't live in the EU must apply 6-8 weeks before the entry date of choice. Students living in the EU must apply 2-4 weeks before
Key Summary
The world is rapidly moving to what is known as ‘Industry 4.0.’, which is exemplified by the reshaping of businesses through digital transformation. There is a rising need for professionals who can critically apply these new transformative technologies to provide business solutions. This MBA with a specialisation in Digital Transformation puts you at the forefront of this market by providing you with the skills and competencies needed to advance into rewarding managerial-level positions in this new economy.
The MBA in Digital Transformation is one of the specialisations in our Master of Business Administration programme offered at Wittenborg University of Applied Sciences to full-time and part time students, with a 'tech' background, from the Netherlands and around the world.
This specialisation in Digital Transformation is aimed at enabling students to understand and develop the capacity to become digital transformers, managing transformation and innovation in the current dynamic business environment. The objective is to provide students with a clear understanding of the new digital disruptive technologies that are rapidly transforming business processes, companies, and industrial value chains. The Internet of Things (IoT), hyper-connectivity and virtual reality are changing how businesses communicate and interact, disrupting some operations and industries and creating new ones. These transformations are being formulated purposely by business professionals who understand such technologies and how to harness them effectively.
We welcome students with an academic background in science and technology and a minimum of 3-years' professional work experience to apply for this programme. Having a background in business or management is not a prerequisite for admission. This programme is modular in nature, with the first semester designed to equip you with the foundations in management, providing the tools you require to specialise further in the MBA in Digital Transformation programme.
6 Intake Moments a Year
All Bachelor and Master programmes at Wittenborg have 6 intake moments a year. Students are also able to graduate 6 times a year. Graduation Ceremonies are held twice a year in the Winter and in the Summer.
Wittenborg University of Applied Sciences is committed to ensuring that education is accessible to all, and offers a number of scholarships to both European and International Students. Wittenborg is committed to supporting excellent students, and offers those who achieve at Wittenborg access to Wittenborg Funds. Find out what fund you can apply for, and how to apply, at 'Wittenborg Funds'. All scholarships must be applied for during the admissions stage and before registration into the programme.
Note: Dutch and EU Students can apply for a Student Loan
Holland Scholarship
Wittenborg University of Applied Sciences is pleased to be able to offer: Ten (20) €5,000 'Holland Scholarships' available to study a bachelor's or master's degree at Wittenborg. Find out how to apply for the 'Holland Scholarships'
Orange Tulip Scholarships
Wittenborg University of Applied Sciences is pleased to be able to offer the Orange Tulip Scholarship (OTS) Scholarship Fund to students from:
- China - Orange Tulip Scholarship China
- Indonesia - Orange Tulip Scholarship Indonesia
- Russia - Orange Tulip Scholarship Russia
- Mexico - Orange Tulip Scholarship Mexico
- Brazil - Orange Tulip Scholarship Brazil
- Korea - Orange Tulip Scholarship Korea
- Vietnam - Orange Tulip Scholarship Vietnam
MBA Scholarships
Wittenborg University of Applied Sciences provides 10 MBA Scholarships of €5,000 each for the Master of Business Administration (MBA) programme in all specialisations. Find out how to apply for MBA Scholarships
The Wittenborg MBA is delivered in a block format, with 2 modules being covered every 6 weeks. The classes are inter-disciplinary - you study shared modules in semester 1 with MBA students from different business specialisations. Due to the rolling entry (6 times a year) groups are dynamic, extremely international and diverse.
The modules are delivered intensively over consecutive days in the so-called 'block format', which means that each module has 6 days of teaching split into two blocks of 3 days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning. Each module is taught by two lecturers, often a full time Wittenborg lecturer and a quest lecturer from a partner university. Modules include regular guest speakers from industry.
Areas of study
Management subjects address key issues of strategy, marketing, operations, human resources, accounting and financial planning, studied in parallel with deeper international corporate finance and investment modules. Options include consultancy and multi-unit management. Students acquire research skills, which they can apply to academic or industrial projects.
Syllabus
Semester 1
- Management Accounting & Finance
- Marketing Management
- Human Resource Management
- Operations Management
- International Management
- Information Management
Semester 2
- Digital Innovation & Business Transformation
- Business Statistics
- Data Analytics & Visualisation
- Strategic Management
- Digital Disruption & Strategy
Throughout the programme: Research Methods, 3 Project weeks, leading to the Final Project
An MBA graduate specializing in Digital Transformation can access a wealth of career opportunities, as virtually every industry is affected by the shift towards more digital operations. This kind of specialization is particularly valuable in our increasingly digital world, where organizations seek to leverage technology to improve their processes, services, and customer interactions. Here are some potential career paths:
1. Digital Transformation Consultant: These professionals advise companies on how to integrate digital technologies into all areas of their business, fundamentally changing how they operate and deliver value to customers. They analyze the existing business processes and develop strategies for implementing digital solutions.
2. Chief Digital Officer (CDO): This is a leadership role that oversees the digital strategy of a company. A CDO's responsibilities often include driving growth strategies, overseeing digital marketing initiatives, and spearheading the use of technology across the organization.
3. Digital Project Manager: This role involves overseeing digital projects, which can include website overhauls, migrating to cloud-based systems, or implementing new digital tools or software. Digital Project Managers need to understand the technical aspects of these projects, manage budgets, timelines, and coordinate teams.
4. Digital Marketing Manager: Digital marketing is a key area where digital transformation plays a critical role. A Digital Marketing Manager with a background in digital transformation can leverage technology to target customers more effectively, analyze marketing data, and optimize campaigns.
5. E-commerce Manager: E-commerce is another area where digital transformation is critical. An E-commerce Manager oversees a company's online sales. They are responsible for the look of the site, the user experience, managing the product catalogue, ensuring the logistics and operations are effective, and planning online marketing to the e-commerce platform.
6. Business Intelligence Analyst: BI Analysts use data to make strategic decisions in a company. They collect, analyze, and interpret large volumes of data, presenting it in a way that can influence and guide the strategic decisions of a company. This can involve using AI and machine learning to automate processes and uncover insights.
7. IT Director/Manager: In this role, you'd oversee the IT needs of a company, which can include everything from network security to technology procurement to digital transformation initiatives.
8. Digital Strategist: Digital Strategists work to identify digital needs and opportunities within a business. They then develop and implement a strategy to meet these needs and leverage these opportunities. This can involve a wide range of tasks, from improving internal digital workflows to launching new digital products or services.
An MBA with a focus on Digital Transformation not only opens the door to these specific roles but also makes you a more attractive candidate for a variety of other positions. The understanding and perspective gained from studying digital transformation can be applied to virtually any role in a modern organization.
