Wittenborg University of Applied Sciences
BBA Specialisation in Entrepreneurship & Digital Marketing
Amsterdam, Netherlands
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* international students who don't live in the EU must apply 6-8 weeks before the entry date of choice. Students living in the EU must apply 2-4 weeks before
Key Summary
Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.
The specialisation modules have a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'.
Digital Marketing specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial digital marketing!
The Entrepreneurship programme is for students who know that they would like to start and run their own businesses, and who want the support and tools that a Bachelor programme in Entrepreneurship and SME Management can give them. Students will be required to have an international outlook, and speak good English. Students will have ambition, optimism and good general communication skills. They will be imaginative, artistic, conceptual thinkers and have good social networks.
The EBA pathway enables future entrepreneurs to more readily adapt to the changing environment, through the use of their learned skills, competencies and knowledge, thus also maximising the avoidance of company failure. In cases where companies do fail, trained entrepreneurs will be more capable of ensuring continuation than those who are not specifically educated in the field of entrepreneurship.
6 Intake Moments a Year
All Bachelor and Master programmes at Wittenborg have 6 intake moments a year. Students are also able to graduate 6 times a year. Graduation Ceremonies are held twice a year in the Winter and in the Summer.
These programmes will prepare students to understand much deeper the concept of entrepreneurship and allow them to gain knowledge, skills and attitudes of a real entrepreneur, so that they can immediately start their own businesses during their final year of IBA study. A real entrepreneur will then be born.
Modules include Opportunity and Lead Creation, Entrepreneurial Behaviour, Business Start-ups and Business Plans, Bootstrapping & Raising Finance, Sales Pipeline Management.
Students who choose the Digital Marketing specialisation will follow 6 modules focussed on the digitalisation of small to medium sized businesses, combined with business plans, marketing plans, work experience and graduation assignments that focus on the world of marketing in the digital age and the use of online platforms and social media.
The Entrepreneurship Bachelor programme is divided into three distinct parts:
The Bachelor Programme Entrepreneurial Business Administration is aimed at highly motivated business students who are looking for a BBA that provides a combination of academic challenges and application within an intense international environment, in which they learn to start their own business.
Students understand that a broad BBA also provides them with a solid base from which to start their careers or further their academic studies, and is divided over 3 Phases. The EBA programme is structured within the module / block system which maintains a balance of core business subject modules, specialist subject modules and practical experience modules. Throughout the programming, Personal Development Plan, Tutoring and Foreign Languages represent the thread of skills and competency learning.
Phase 1 – (Theory)
Phase 1 is a general freshman year focusing on textbook theory required for all related management courses. Students study in mixed disciplined classes (all specialisations together), but are expected to show their chosen Specialisation field in their essays/papers/project work.
Phase 2 - (From Theory to Planning)
Phase 2, all disciplines, is a separate course of modules specifically related to the chosen field as well as more general modules. The focus of year 3 is planning and many modules will be examined through cases and planning, e.g. a Marketing Plan for the module Marketing. The year also includes the completion of a Business Plan and other specific Entrepreneurship Modules
Phase 3 - (Towards Strategy and Practice)
Phase 3 modules or the "Final year", in which students study the strategic modules of management, fulfil their special Work Preparation Module, as well as complete the year with their research assignment, the graduation dissertation. Students are also given the chance to test the robustness of their Business Plan in Business Start-ups and Business Plan Execution, as well as instigate a full business start-up in their Work Placement module.
The profession - an Entrepreneur/Intrapreneur
As described in the chart above, Wittenborg sees the possible professions of a graduate from the Bachelor of Business Administration in Entrepreneurship in four inter-related sections, between which there is often and natural overlap:
The (Serial) Entrepreneur
This is seen as someone who is committed to starting businesses and companies from scratch and making them a success.
The Independent Self-Employed Business Person
This is seen as a person who directs and manages a company, an SME. This could be the owner of a family driven business, or a business person who buys and takes over an existing business. This can also be an entrepreneur who has started a business through innovation and remains directing and managing that company, without selling or leaving to start a new venture.
The second in command in an SME
This extremely important entrepreneur is the most common non-executive entrepreneur in small business. An entrepreneur, as the number 2 in an SME, is a vital position as it enables the company to develop in an innovative and goal-orientated manner, with a careful balance of risks and opportunities. This kind of intrapreneur is someone who has had experience of business or project start-ups and project management, and has now reached the moment where the experience and knowledge gained can be used to support another entrepreneur.
The Corporate Intrapreneur
This entrepreneurial role is becoming increasingly important within companies and organisations, as well as non-profit and governmental organisations, as they are forced to change, develop and innovate in the modern economy and business environment. Corporations require entrepreneurial business leaders who, alongside their leadership qualities, have a broad range of business skills and competencies and business administration knowledge.
Explore Similar ProgramsSimilar Programs
