Bachelor of Science in Integrated Marketing Communication
Rock Hill, USA
BSc
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
Key Summary
About: The Bachelor of Science (BS) in Integrated Marketing Communication (IMC) at Winthrop University prepares students for advertising, public relations, integrated marketing and corporate communication. Winthrop is a public university emphasizing civic engagement, ranked 8th among Southern public universities (U.S. News). Its Rock Hill, SC campus is 20 minutes south of Charlotte. Graduates gather and process data, conduct interviews, write professionally, and produce printed, electronic and multimedia materials while meeting professional ethics.
Career Outcomes: Graduates work in advertising, public relations, digital marketing and corporate communication. Core skills include marketing communications, multimedia production, data-informed strategy and professional writing, which employers value.
Students majoring in Integrated Marketing Communication are interested in careers in the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, integrated marketing communication, and corporate communication.
By the time of graduation, integrated marketing communication graduates are expected to be able to gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional ethics.
