Bachelor of Science (B.S.) in Marketing
Walnut Ridge, USA
BSc
DURATION
LANGUAGES
English
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: Williams Baptist University in Walnut Ridge, Ark., offers the Bachelor of Science (B.S.) in Marketing within a Christ-centered liberal arts environment. Marketing majors study marketing theory, consumer behavior, strategy, tactical management, ethics, and skills for evolving, diverse markets and technologies. Faculty emphasize a well-rounded knowledge base. Students learn to develop marketing campaigns, media planning, sales management, and market research while integrating a Christian worldview.
Career Outcomes: Graduates pursue roles in advertising, market research, media buying and planning, public relations, marketing management, brand management, sales management, digital marketing, analytics, and social media strategy. Employers include agencies, corporations, nonprofits, and startups.
Williams Baptist University in Walnut Ridge, Ark., offers the Bachelor of Science (B.S.) in Marketing.
Marketing majors at Williams will study theories and practice skills that prepare them to become better marketing professionals in their careers and personal lives. The Williams’ Business faculty believes a well-rounded knowledge of the key strategies as well as ethics involved in marketing decision making is becoming a highly sought-after skill set in today’s society.
The Marketing major emphasizes the relationship between consumer behavior, marketing strategy, and tactical management. Marketing majors enter careers in advertising, market research, media buying and planning, public relations, and marketing management. The marketing major also promotes the constant development of marketing and management skills in the ever-changing market landscape. As new technologies enter the marketplace, marketing majors will learn the skills and tactics necessary to create successful and lasting marketing campaigns as well as the various strategies associated with proper management of a sales and marketing team.
