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William Woods University Bachelor of Science in Sport Management
William Woods University

William Woods University

Bachelor of Science in Sport Management

Burton Business & Economics Building, USA

BSc

English

Sep 2026

On-Campus

Key Summary

    About : The Bachelor of Science in Sport Management program focuses on developing skills for managing sports organizations and event planning. Students will engage in coursework that covers areas such as sports marketing, finance, and ethics in sports. The curriculum is designed to provide practical experiences through internships and projects that prepare students for the dynamic sports industry.
    Career Outcomes : This degree opens up diverse career paths, including roles as a sports marketing manager, event coordinator, athletic director, and facility manager. Graduates can also work in public relations, sports media, and community recreation programs, positioning them well for various roles in the sports sector.

Career positions can include marketing managers, athletic directors, business operations managers, development officers, event managers, and sales roles. A minor in Business Administration can further strengthen career potential.

Program Highlights

  • Highly skilled faculty with real-world experience
  • Two-internship model for greater hands-on experience
  • Service-learning opportunities with on-campus and local sporting bodies
  • Opportunities to work with NAIA Athletics staff on class projects
  • $1.3 million state-of-the-art Center for Human Performance
  • Plus One program; earn an MBA or Master of Organizational Leadership (MAOL) with one additional year of study, saving time and money