International Marketing BA Honours
London, United Kingdom
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 17,600 / per year **
STUDY FORMAT
On-Campus
* International Deadline | Home Deadline – 4 September
** international | UK: £9,790
Key Summary
About: The International Marketing BA (Honours) at The University of Westminster covers global marketing strategy, brand and product development, and digital and social media techniques in the Switch 23 digital lab. The course has a common first year, optional study abroad, language modules, and professional links with CIM and IDM.
Career Outcomes: You’ll be prepared for international marketing roles across strategic planning, market research, brand management, marketing communications and digital campaigns. Recent graduates have taken roles as Advertising executive, Brand manager, Market researcher, PR officer, Social media manager, Product development officer, Management trainee or pursued professional qualifications and postgraduate study.
Internationalisation and the evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.
Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.
Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate and the connections with other functional business areas needed for overall corporate success.
Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.
You’ll graduate with the knowledge, skills and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
Top reasons to study with us
- Professionally focused course with a chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
- Marketing degrees share a common first year, giving greater flexibility when choosing your specialism.
- Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical.
- Opportunity to study a foreign language as an optional module in each year of study.
- Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants.
- Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn.
- Programmes are delivered by a multicultural and international teaching body that come from professional practice and/or are regularly published in top international journals.
Why study this course?
- Combine theory and practice
Link theory to global practice through real-life case studies, guest lectures and live marketing projects. - Build connections
Build connections with peers, marketing professionals and future employers through our links with the CIM and IDM. - Multicultural and international teaching staff
A multicultural and international teaching body, who comes from professional practice and/or is regularly published in top international journals.
Professional recognition
As a Graduate Gateway Institution with the Chartered Institute of Marketing (CIM), the content of our degree has been mapped against CIM qualifications to enable exemptions for modules. This provides a unique opportunity to gain a professional qualification or award alongside your marketing degree and means that for most qualifications, you only have to take one assessment instead of the usual three. The Institute of Data and Marketing’s (IDM) Award in Digital Marketing can also be gained during the course’s Digital Essentials of Marketing module.
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible students.
If you’re seeking a career within the marketing function of an organisation, our degree, with its focus on international marketing, will prepare you for a broad range of roles working abroad or for companies that trade all over the world. It is designed to develop your analytical and problem-solving, providing you with a breadth of knowledge in business, along with the specialist knowledge required to carry out strategic marketing in challenging new contexts.
Past graduates of this degree have found successful employment in marketing roles such as management trainee, retail manager, marketing trainee, market research assistant, advertising trainee, PR assistant, sales promotion executive, trainee brand manager, and global brand assistant. Increasing numbers of students progress to further study on graduation: either taking professional qualifications or staying on for postgraduate study.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
- Develop your innovation and entrepreneurial skills
Develop your innovation and entrepreneurial skills in The Big Idea competition, sponsored by Santander. - Kickstart your career
Learn how to use social media in your job hunt or LinkedIn to kickstart your career. - Develop your CQ
Develop your cultural intelligence – or ‘CQ’ – by studying alongside students and staff representing more than 100 nationalities.
Industry links
As well as the links the institution and individual staff have with professional bodies, including the CIM and IDM, many of the staff who currently teach on this course have extensive professional experience in a range of business sectors, with many staff maintaining links with industry through consultancy and training work.
During the course, you will have numerous opportunities to hear from guest speakers and through our Alumni Voices series, where former postgraduate Marketing students will share experiences, including those who work for global media groups or have established their own marketing consultancies.
Job roles
The course will prepare you for a wide variety of roles in business in an international context.
Examples of these from our recent graduates are:
- Advertising executive
- Brand manager
- Management trainee
- Market researcher
- Marketing associate/manager
- Product development officer
- PR officer
- Social media executive/manager
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up to a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.
Open days, both online and on campus, are an excellent opportunity to explore study options at Westminster. An open day allows prospective students to visit the facilities, learn more about specific courses and speak directly with academic staff.