London, United Kingdom
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
18 Aug 2025
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 15,400 / per year *
STUDY FORMAT
On-Campus
* international | UK: £9,535
Key Summary
Introduction
Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.
The fashion promotion industry offers some of the most attractive jobs in the industry, and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.
Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future.
We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.
During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.
You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.
Top reasons to study with us
- Fantastic location – With central London, only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital
- Learn real-world skills beyond the classroom – We work closely with a huge range of iconic businesses across London to provide the best student experience possible through visits, networking, and industry-led project work with fashion brands
- Degree show exhibition – After your final project, you’ll get to exhibit your work in a degree show
- A multidisciplinary creative environment – You’ll work alongside students from film, photography, music, radio and journalism
- Overseas exchange – You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions
Why study this course?
- Fantastic location
With central London only a 20-minute tube ride away, you’ll enjoy the benefits of studying in a major fashion capital. - Degree show exhibition
After your final project, you’ll get to exhibit your work in a degree show. - A multidisciplinary creative environment
You’ll work alongside students from film, photography, music, radio and journalism.
Career Opportunities
With a growing global network of 3,000 employers, our Careers and Employability Service is here to support you in achieving your full potential.
- Transferable skills
You'll gain the knowledge and experience to work in areas such as advertising, branding promotion, creative marketing, digital marketing, public relations, styling, trend prediction and visual merchandising. - Overseas exchange
You'll have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. - Employers around the world
The University’s Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
Career development
Our course is designed to set high standards for professional achievement in the fashion marketing and promotion industry roles and prepare you for the challenge and opportunity of a multi-skilled portfolio career.
Our Fashion Marketing and Promotion BA will develop the creative, academic, digital, practical and commercial skills required for the fashion marketing and promotion role. However, students are also equipped for careers in advertising, graphics, PR, branding, styling and trend forecasting, e-commerce, and retail management.
Employment areas
Our students graduate with the skills to work in all areas of fashion marketing and promotion. Common areas include:
- Advertising
- Branding promotion
- Creative marketing
- Digital marketing
- Public relations
- Styling
- Trend prediction
- Visual merchandising