London, United Kingdom
DURATION
3 up to 4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
18 Aug 2025
EARLIEST START DATE
Sep 2025
TUITION FEES
GBP 15,400 / per year *
STUDY FORMAT
On-Campus
* international | UK: £9,535
Key Summary
Introduction
Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.
Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.
From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, managing our social media channels or tackling a live brief to improve traffic to a company website.
Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.
You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.
You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.
You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.
Top reasons to study with us
- Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
- Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
- Focus on practice-based assessment with the flexible final project of a dissertation or consultancy report that plays to your strengths and interests
- Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
- Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)
Why study this course?
Professional accreditation
The Digital Marketing BA Honours is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, you’ll be exempt from the Level 4 “Applied Marketing and Planning Campaign” module towards the CIM Level 4 Certificate in Professional Marketing / Professional Digital Marketing qualification and from the Level 6 “Marketing & Digital Strategy” module towards the CIM Level 6 Diploma in Professional Marketing qualification.
Career Opportunities
Digital marketing skills are in big demand: the growth of the digital economy is prompting more companies to seek new competitive advantages in the digital space in search of new ways to use technology to create new value in business models, customer experiences and core operations.
Driven by the industry need for creative digital technologists, this course aims to develop ‘work ready’ graduates with a combination of skills, practical experience and knowledge in content creation, marketing communications, strategy, data and analytics.
During your study, just as you would in the workplace, you will take the lead on the creation and execution of a digital marketing strategy, identifying business opportunities and customer needs using digital channels including social media, websites, email and content. This will help you stand out when applying for competitive jobs in-house or with marketing agencies.
The course prepares you for a wide range of digital marketing jobs in video/audio production, interactive technology, mobile marketing, search engine optimisation (SEO), search engine marketing (SEM), social media, marketing automation, content management and curation, web design and development and web analytics.
Alternatively, you may choose to study for a higher degree, including the Marketing Communications MA/MSc, the Marketing Management MA/MSc or the Digital Business MSc, as well as pursuing your continued professional development.
The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.
- Build connections
Build connections with peers and future business leaders. - Learn the art of self-development
Learn the art of self-improvement and how to treat inevitable failure as an opportunity for reflection and betterment. - Develop your CQ
Develop your cultural intelligence by studying alongside over 100 nationalities.
Industry links
Many of the staff who currently teach on this course have extensive professional experience in a range of business sectors, and many maintain links with the industry through consultancy and training work.
The teaching team has a wide experience in digital marketing, including website design and management, search engine optimisation, content creation, digital media production, database systems, customer relationship management, experiential marketing and marketing communications. Their research interests include social networks, social influence, entrepreneurship and innovation.
Through our Alumni Voices series, you’ll also hear from former postgraduate marketing students who will share experiences, including those who work for global media groups or have established their own marketing consultancies.
Job roles
This course will prepare you for a wide variety of roles, such as:
- Content marketing executive
- Digital marketing account manager
- Digital marketing analyst
- Digital marketing campaign manager
- Digital marketing manager
- Digital producer
- Display advertising executive
- E-commerce marketing specialist
- Pay-per-click analyst
- Programmatic executive
- Search engine optimisation executive
- Social media specialist
Westminster Employability Award
Employers value graduates who have invested in their personal and professional development – and our Westminster Employability Award gives you the chance to formally document and demonstrate these activities and achievements.
The award is flexible and can be completed in your own time, comprising a set of core and optional extracurricular activities.
Activities might include gaining experience through a part-time job or placement, signing up for a University-run scheme – such as mentoring or teaching in a school – or completing online exercises.