Western Michigan University
Advertising and Promotion—BBA

Kalamazoo, USA

DEGREE TYPE

BBA

DURATION

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2026

STUDY FORMAT

On-Campus

Key Summary

About : The Advertising and Promotion—BBA program focuses on strategic marketing and communication skills necessary for success in the advertising industry. Students will engage in a comprehensive curriculum that emphasizes the principles, theories, and best practices of advertising. The program prepares students to navigate the evolving landscape of advertising and effectively reach target audiences.

Career Outcomes : Graduates can pursue careers as advertising specialists, media planners, or brand managers. Roles may also include digital marketing coordinators, public relations officers, and account executives in various media and marketing agencies.

The Advertising and Promotion program within the BBA in Marketing at Western Michigan University offers students a comprehensive education focused on the development and execution of advertising campaigns, strategic communication, and brand promotion. The curriculum emphasizes foundational marketing principles, message creation, media planning, and consumer behavior, preparing students to craft impactful advertising strategies across various platforms. Students gain hands-on experience through projects, internships, and specialized coursework that explore the dynamic environment of the advertising industry.

Additionally, the program aims to develop students' skills in digital marketing, market research, and data analysis, reflecting the evolving nature of advertising in the digital age. Emphasis is placed on ethical practices, creativity, and effective communication to ensure graduates are well-equipped to enter competitive advertising and promotional roles. The program's combination of theoretical understanding and practical application aims to produce versatile marketing professionals capable of contributing innovatively to the field.

Explore Similar ProgramsSimilar Programs