Westcliff University

Bachelor of Business Administration (BBA)

General Education Courses For BBA

The BBA program consists of a program requirement of 120 credit hours, of which 60 may be associated with general education courses, and 60 are required to be associated with specific business courses. A key component of the BBA at Westcliff University is the flexibility which is offered to the students. A student may transfer up to 60 general education credit hours to Westcliff, in addition to 30 credit hours for the BBA business curriculum courses. Alternatively, the student may take all general education and all business courses at Westcliff, or a student may elect to take only the general education courses or only the business-oriented courses. In any option, 54 of the 60 general education credit hours must have academic content.

Required Business Courses

In addition to completing 60 credit hours of general education courses, the students must complete 60 credit hours of the following business courses:

• BUS 300 Foundations of Business
• BUS 305 Principles of Accounting
• BUS 310 Concepts of Microeconomics
• BUS 311 Concepts of Macroeconomics
• BUS 315 Introduction to Business Writing
• BUS 317 Introduction to Business Law
• BUS 320 Foundations of Statistics
• BUS 323 Introduction to Organizational Behavior
• BUS 325 Introduction to Leadership
• BUS 330 Principles of Marketing
• BUS 334 Essentials of Corporate Finance
• BUS 340 Introduction to Information System
• BUS 345 Fundamentals of Decision Making
• BUS 349 Foundations in Operations Management
• BUS 350 Introduction to Sales Management
• BUS 355 The Essentials of Entrepreneurship
• BUS 367 The Necessities of International Marketing & Culture
• BUS 385 Principles of Advertising
• BUS 387 Introduction to Business Research
• BUS 390 Development of Business Strategy

Total 120 credit hours Transfer credit hours accepted based on approval

BBA Program Objectives

Westcliff University wants to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end, we strive to realize the following set of program objectives for all our undergraduate Business Majors. The Bachelor of Business Administration encourages students to achieve the following educational objectives:

1. Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management.
2. Apply and demonstrate oral and written communication skills.
3. Utilize current information technology to support business decision-making.
4. Illustrate the value of diversity when developing a global perspective.
5. Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities.
6. Employ a sense of ethics and values which can be applied in a personal and professional environment.