Washington and Lee University
BA in Strategic Communication

Lexington, USA

DEGREE TYPE

DURATION

LANGUAGES

English

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2026

STUDY FORMAT

Key Summary

About: The BA in Strategic Communication focuses on preparing students to effectively communicate in dynamic environments. The program covers essential skills in public relations, digital communication, and marketing strategies to equip students for practical application in various industries.

Career Outcomes: Graduates can explore diverse career paths such as public relations specialists, communication strategists, marketing managers, or corporate communication advisors. The skills gained can lead to roles in both private and public sectors.

Students who study Strategic Communication at Washington and Lee benefit from a liberal arts education provided through a professional prism. By offering students the best of both, we prepare them to participate in a democratic society by teaching them to think critically, to communicate clearly, and to fully recognize the role of news, public relations and other forms of media in a free society.

As the only accredited journalism and mass communications department in a small, highly selective, nationally ranked liberal arts college, we are committed not only to broadening minds, but also to inculcating habits of honor, careful analysis, reasoned discourse and excellent writing in an increasingly diverse and pluralistic culture.

Through our signature Knight Program in Media Ethics, we ensure that students understand the ethical dimensions of the decisions they will make.

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