Walsh College Of Accountancy And Business Administration
Bachelor of Business Administration in Marketing

Troy, USA

DEGREE TYPE

BBA

DURATION

LANGUAGES

English

PACE

APPLICATION DEADLINE

EARLIEST START DATE

Sep 2026

STUDY FORMAT

Key Summary

About: The Bachelor of Business Administration in Marketing focuses on contemporary marketing theories and practices. Students will engage in coursework that covers consumer behavior, digital marketing, and brand management. This program typically spans four years and is designed to equip students with the skills needed to thrive in the marketing industry.

Career Outcomes: Graduates can pursue various roles in marketing, such as marketing manager, brand strategist, or digital marketing specialist. Additional opportunities include positions in market research, sales management, and advertising.

The Walsh Bachelor of Business Administration in Marketing blends academic rigor and practical skill development to prepare you for a successful career in marketing. This comprehensive program combines marketing fundamentals and a strong business foundation with courses in accounting, advertising, communications, economics, finance, statistics, technology, and more.

95% of Walsh faculty have real-world experience that they bring into the classroom. Through our hands-on curriculum, you will understand not just how to use the knowledge and technical skills you will gain, but why they are used, which is critical to a successful career in marketing.

Whether you attend online or on ground, or in our innovative 2+2 hybrid format, you will receive personal attention from faculty in small class settings. Year-round registration lets you plan your entire academic year in advance.

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