Vogue College of Fashion

Vogue Summer School: Fashion Media

Each week is structured around a key theme related to fashion media. Students will take part in practical workshops including styling in our on-site photography studio and designing a VOGUE cover; They’ll also hear from industry experts who work for Vogue College of Fashion and visit inspirational locations. As part of the course, a team editorial project will involve presenting to industry experts at the end of the programme.

London provides the backdrop to this four-week course, with visits to galleries and exhibitions as well as the Vogue House experience. Each week students will also have the opportunity to attend our VOGUE Education Presents industry expert event series attended by all of our other students.

Week 1: Introduction to Fashion Media

During the first week, we will induct students to the College and introduce the course content and team project that will be completed during the course. Other key topics include:

• Introduction to VOGUE
• Understanding audiences
• Fashion media now and next
• Visual communication and digital design skills.

Week 2: Creative Practice in Fashion & Styling

The focus is on creative practice in fashion and styling – considering key influences on fashion and identifying the wider macro-environmental trends shaping tastes and consumer behaviour. Other key topics include:

• Trend analysis
• The influence of the street style
• Still-life styling
• Creating mood boards

Week 3: Fashion Story Telling

During week 3, the focus is on learning about fashion journalism and storytelling across print, digital and social media. During this week, students will also learn about the visual language of fashion media. Other key topics include:

• Fashion writing and journalism
• Magazine branding and creating covers
• PR and the media
• Content creation and social media

Week 4: The Business of Fashion Media

The final week will focus on completing and presenting a course assignment as well as working in teams on a studio-based shoot, alongside photographers and other creative professionals. Other key topics include:

• Advertising and revenue generation
• The editor and the publisher
• Creating your portfolio
• Career opportunities in the fashion industry

This is an intensive study programme with classes and activities Monday to Thursday, from 10 am to 5 pm. Any activities taking place beyond this time are optional. Students will receive a full course timetable on the first day of the course.

Lectures delivered by fashion academics, industry experts and Vogue College of Fashion staff.

Independent and group work to complete the assessed elements of the course will take place on the first three Fridays, with project submission and assessed presentations taking place on the final day of the course. On the final Friday, there will be an end-of-course celebration.

There are no specific books to buy for the course. Students will have access to the College reference library and recommendations for further reading will be made throughout the course.

On the final Friday, at 4.00 pm, there will be an end-of-course celebration.

Students will study this course with a UK fashion education provider that operates from within the fashion industry. This exceptional environment provides a unique perspective on learning how to set up a business and how the fashion and creative industries operate, as well as providing access to numerous unrivalled experts.

With weekly guest speakers from a broad range of professions within the fashion and creative sectors, Students will learn directly from the best in the industry.