Vogue Social Media Strategy & Marketing
Online
DURATION
8 Weeks
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
GBP 850 *
STUDY FORMAT
Distance Learning
* including VAT
Key Summary
Introduction
Who is the course for?
Vogue Social Media Strategy & Marketing is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content. Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.
Overview
This course provides an introduction to how content creation has evolved and explores how to create, conceptualise, plan, and successfully publish great content.
You will learn how to recognise who key influencers are and who are creating great content that attracts attention in the fashion and creative industries. You will also gain insights into how content is used on different platforms, including social media, blogs, podcasts, video channels, and apps and websites.
Every week there will be a range of activities for you to get involved with. Some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course.
Upon successful completion of the course, you will have gained a broad introductory knowledge of:
- the evolution of content creation, process, planning & strategy,
- content marketing as part of branding and marketing strategy,
- content writing for brands and businesses, platforms & channels,
- podcasting & blogging,
- developing content for businesses & influencers,
- evaluating success
- digital storytelling,
- and reimagining the future of content
You will have several opportunities to create your content throughout the course.
Virtual Graduation
At the end of the course, we will hold a Virtual Graduation Event to which all the students are invited to join with the Course Leader, the College CEO, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate your achievements and all the new knowledge you have gained from your six weeks of learning with the Vogue College of Fashion.
Admissions
Curriculum
The course is delivered entirely online and lasts six weeks with around 6-7 hours worth of online learning activities each week, along with guidance and advice on what to read, see and hear, followed by two weeks at the end of the course for you to complete your final assignments.
Course Schedule
The course learning activities can be accessed at any time and own pace.
Each week will have a set of activities that will need to be completed before the learner can proceed to the next week.
Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set.
Live Sessions
There will be two live events per week scheduled to accommodate any timezone. Recordings of the events will be available after and can be watched at any time.
Live Course Leader Sessions
Every week there will be a live online session with your course leader, where you can ask questions, and discuss anything with regards to the subject area, the course, and your experience with the College. Those sessions are not recorded, to provide for a safe and comfortable environment for all students to share their thoughts.
Week 1: The Evolution of Content Creation
- Introduction to the Course
- How Content Creation Has Evolved
Subject Specialist:
- Stephanie Barker-Fry – PR & Communications Consultant
Week 2: Process, Planning & Strategy
- Brand Tone of Voice & Alignment with Business Values and Purpose
- Storytelling & Understanding Audience Personas
- Content Marketing as Part of Branding and Marketing Strategy
- Content Writing for Brands and Business
Subject Specialists:
- Alexis Jourrou – Global Head of Social, Vogue College of Fashion
- Hannah Springett – Senior Product Designer at Vogue College of Fashion & Freelance Creative Director
Week 3: Platforms & Channels
- Understanding Which Channels & Platforms Are Right for Your Audience
- Developing Knowledge of What Content is Right for Which Platform
- Podcasting
- Blogging
Subject Specialists:
- Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
- Elisha Jade White – Digital Stylist, Founder of Mirror Digital Media & Influencer
Week 4: The Content Creation Toolkit
- Learning About the Right Tools for Different Content Types
- Visual Communication & Photography for Different Content Types
Subject Specialists:
- Hannah Springett – Senior Product Designer at Vogue College of Fashion & Freelance Creative Director
- Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
Week 5: Content for Businesses & Influencers
- Evaluation of Success (Followers, KPIs, Measuring Effectiveness for Businesses and Influencers)
- The Purpose of Influencers, Reach, etc.
- Digital Storytelling
Subject Specialists:
- Elisha Jade White – Digital Stylist, Founder of Mirror Digital Media & Influencer
- Hannah Springett – Senior Product Designer at Vogue College of Fashion & Freelance Creative Director
Week 6: Reimagining Content
- The Future of Content Creation
- How Will Brands Communicate with Consumers in the Future
- Who Will Be Creating Content in the Future and Via What Type of Platforms or Media
Subject Specialists:
- Sophie Cullen – Multi-award-winning Beauty Journalist and Brand Consultant
- Alexis Jourrou – Global Head of Social, Vogue College of Fashion
Weeks 7 & 8: Complete your final assignments
Program Tuition Fee
Faculty
Program Outcome
- To introduce key processes and methods of creating digital content.
- Explore digital marketing channels and how to connect with consumers & audiences via digital content.
- To understand the key tools and practices commonly used for the creation of digital content.
- To recognise how digital technology is impacting fashion & creative industries content.
Gallery
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.