Online
DURATION
8 Weeks
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
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Introduction
Who is it for?
The Vogue Fashion Branding & Communication course is ideal for those wanting to explore different facets of branding and marketing within the fashion industry, as well as those seeking to understand the theory and strategic planning behind a successful brand. It also explores how fashion brands engage, communicate, and connect with their consumers.
The course is interactive, aiming to enhance and build an introductory understanding of how fashion brands operate, both now and in the future.
Course Description
The Vogue Fashion Branding & Communication provides an introduction to fashion brands and marketing and explores how brands are created, how they build value for consumers and how they must adapt their marketing approaches to keep modern and evolving consumers engaged. Students will learn how to recognise the key factors for consideration when it comes to fashion branding and marketing in current and new environments. Students will also learn how branding and communication are implemented in different areas of the industry.
A range of activities will be introduced every week for students to undertake; these will consist of collaborative activities with other students on the course, as well as independent projects.
Upon successful completion of the course, students will be awarded a Vogue College of Fashion Certificate of Achievement, and will have gained a broad introductory knowledge of:
- fashion brands and how they market and promote their values and products
- the different facets of understanding consumers
- ethics and sustainable brand practices
- brand strategy
- building a brand from scratch
- how brands use social media to connect with their audiences
- the future of fashion brands and how branding is changing
This course acts as a good stepping stone onto other Vogue College of Fashion courses at higher levels.
Why Choose This Course?
The Vogue College of Fashion has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, LOVE, Glamour, GQ and a host of other Vogue College of Fashion titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industries. This creates a unique educational environment for students to thrive in.
Some of the industry experts you will have an opportunity to hear from during the course include but are not limited to:
- Alexis Jourrou – Director of Global Enterprise Innovation, Vogue College of Fashion
- Hannah Springett – Senior Product Designer at Vogue College of Fashion & Freelance Creative Director
- Stephanie Barker-Fry – Knowledge Exchange Lead
Virtual Graduation
At the end of the course, we will hold a Virtual Graduation/Celebration Event to which all the students are invited to join with the Course Leader, the College CEO, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate the achievements and the new knowledge gained from the six weeks of learning with Vogue College of Fashion.
Admissions
Curriculum
The course is delivered entirely online and lasts six weeks with around 6-7 hours worth of online learning activities each week, along with guidance and advice on what to read, see and hear, followed by two weeks at the end of the course for you to complete your final assignments.
Some of the lectures and course materials are narrated, pre-recorded lectures, studio demos and presentations created by our academic and industry contributors.
The learning materials and activities can be accessed flexibly at any time and students’ own pace.
Live Sessions
There will be two LIVE sessions every week on this course, and students will:
- have access to the College LIVE online Industry Speaker event
- experience a live lecture from an academic or industry professional
All of the live sessions will also be recorded and can be accessed again at any time throughout the course.
Live Course Leader Sessions
Every week there will be a live online session with your course leader, where you can ask questions, and discuss anything with regards to the subject area, the course, and your experience with the College. Those sessions are not recorded, to provide for a safe and comfortable environment for all students to share their thoughts.
Week 1: The Context of Fashion: What’s Going On & Changes to the Fashion System
- Introduction to the Course
- The Fashion Systems
Subject Specialists:
- Harriet Posner – Author & BA Programme Director, Vogue College of Fashion
- Ruth Marshall-Johnson – Cultural Analyst & Futurist
Week 2: Digital Media: New Technologies and Approaches for Fashion Marketing
- Fashion Branding & New Digital Technologies
- Social Media & New Forms of Advertising
- Digital Technologies and New Forms of Marketing
Subject Specialists:
- Alexis Jourrou – Global Director, Performance Media Strategy, Condé Nast
- Naomi Davies – Digital Marketing Consultant
- Patrick Morgan – Director & Immersive Technology Specialist
Week 3: The Fundamentals of Fashion Branding
- Fundamentals of Fashion Branding – Case Study
- Brand Strategy
- Communicating Brand Values
Subject Specialists:
- Harriet Posner – Author & BA Programme Director, Vogue College of Fashion
- Louise Prideaux – Brand Strategist (Ex Condé Nast)
- Matilde Mourinho & Andrea Speccio – Creative Entrepreneurs/Business Owners (Vogue College of Fashion Graduates)
Week 4: New Trends in Brand Promotion, Marketing & Communication – How it All Fits Together
- Trends in Brand Promotion
- Interactive Storytelling
- Brand Activation
Subject Specialists:
- Hannah Springett – Senior Product Designer at Vogue College of Fashion
- Stephanie Barker-Fry – PR & Communications Consultant
- James Hayes & Aldo Kahane – Concept Leads at the Midnight Club, Brand Experience Agency
Week 5: The Future Reimagined (Part 1) – Sustainability and Social Responsibility
- Brands with Social Purpose
- Digitising the Supply Chain
- Building an Ethical Brand
Subject Specialists:
- Miriam Rayman – Cultural Strategist
- Louise McCabe – Co-Founder & Director of Flourish CSR; Founder and Trustee of the ASOS Foundation
- Natalie Johnson – Co-founder 3D Robe, Digital & Sustainability Specialist
Week 6: Fashion Brands Reimagined (Part 2) – Future Vision
- Fashion 2050
- Fashion Film
Subject Specialists:
- Geraldine Wharry – Fashion Futurist, Public Speaker, Educator and Designer
- Rebecca Robins – Global Chief Learning and Culture Officer, Interbrand
Weeks 7 & 8: Complete your final assignments
Who Teaches this Course?
All the weekly content will be delivered byVogue College of Fashion’s expert faculty of highly experienced academics and top industry insiders. The course is interactive, multimedia-driven, and academically rigorous.
Program Tuition Fee
Program Outcome
- Demonstrate a basic understanding of branding theory and how this applies to fashion brands.
- Understand the impact of cultural, ethical, social, and economic factors affecting the fashion industry.
- Acquire insight into the role of new digital technologies and recognise their potential for marketing and promotion.
- Identify methods, channels and techniques of marketing, communicating and promoting fashion brands.
- Demonstrate understanding of how fashion brands communicate their values to customers across a range of channels.
Gallery
Faculty
Program delivery
Students will have support from a dedicated Course Leader throughout the course. The Course Leader will guide students through the 6-week course, and will also facilitate live interactive sessions with the group online every week.