5 Days of Fashion Business

Do you want to gain insight into the workings of the fashion industry and learn the fundamentals of the fashion business?

This five-day intensive course is a broad introduction to the business side of fashion, covering key topics such as fashion marketing, branding and promotion, as well as fashion buying and merchandising. The key characteristics of the fashion industry and the unique way fashion is marketed will be considered, concerning both “bricks and mortar” and digital consumer experiences.

Who is it for?

This short course is suitable for anyone interested in how the business side of the fashion industry works. Students will finish the course with a greater understanding of the commercial side of the industry, particularly the retail, buying, branding, marketing and development sectors.

By the end of your 5 days, you will walk away with; insight directly from fashion and media entrepreneurs; social media tips from top experts; guidance on how to research and develop brand and business concepts, and support to help you shape your business ideas.