London, United Kingdom
DURATION
5 Days
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
09 Jun 2025
EARLIEST START DATE
16 Jun 2025
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Do you want to learn about the inner workings of the beauty industry and get insider knowledge on how beauty brands operate in an ever-competitive world?
This 5 Days of Beauty Business programme introduces you to the foundations of the beauty business. You will explore how the sector works, gain insight into how brands and businesses operate, and learn about the larger corporations and smaller disruptive independents. You will also get an opportunity to learn about the importance of strategic marketing through branding and PR and find out how beauty brands create demand for products using influencer and peer endorsement.
The global socio-economic trends influencing beauty consumer behaviour is a core theme of the course, with an emphasis on the wide range of ethical considerations now facing beauty brands.
Curriculum
The programme includes lectures, seminars, problem-solving workshops, and case studies covering the following topics relating to the beauty industry:
- Business & entrepreneurship
- Social media marketing
- Brand communication, promotion and beauty PR
- Beauty influencers and TikTok
- Beauty futures, forecasting & sustainability
- Creating an Instagram shoot in collaboration with a beauty brand
Admissions
Ideal Students
Who is it for?
This course is suitable for anyone who would like to understand the inner workings of the beauty industry, with insight into how beauty brands use innovative marketing techniques to ensure total brand visibility. The knowledge gained could also be relevant for those wishing to generate ideas for starting up a new beauty enterprise.
Program Tuition Fee
Program Outcome
Course Award
By the end of the course, you will receive a Vogue College of Fashion Certificate of Completion.
Program delivery
Students can expect to attend class Monday to Friday, from 10.00 am to 5.00 pm.