MBA in Sports Business
Kaunas, Lithuania
MBA
DURATION
18 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Aug 2026
TUITION FEES
EUR 8,000 / per year
STUDY FORMAT
* For applicants from non-EU/EFTA countries.
Key Summary
About: This MBA in Sports Business at Vytautas Magnus University (VMU) is taught in English with the Euroleague Basketball Institute. It covers sports business topics—marketing, finance, economics, law, strategy, PR and communication—delivered in Kaunas, at Euroleague HQ in Barcelona and Final Four events. VMU's liberal-arts approach, international community and English-taught programs support exchange; the program ranks among the top 29 sports management programs in Eduniversal.
Career Outcomes: Graduates qualify for roles across sports organizations. Typical careers include sports club director/manager, federation or league manager, PR/communications specialist, sports marketing or sponsorship manager, sports journalist, business analyst, agent or consultant, startup founder.
This master's program is conducted in collaboration with the "Euroleague Basketball Institute" organization and is the only one of its kind in Europe. We created it to provide more opportunities to learn directly from sports industry and academic experts for current and future sports business professionals like you! The program highlights include: Collaboration with Euroleague and the Euroleague Basketball Institute - allowing you to learn from the best sports business professionals; You will gain knowledge in all key areas of sports business and management: marketing, finance, economics, law, strategy, public relations, and communication; Classes, designed for your smooth entry into the professional world, are conducted in English; Lectures take place online in different locations - at the Euroleague headquarters in Barcelona, at our university in Kaunas, and in the city where the Euroleague Final Four games are scheduled for that year; In the "Eduniversal" study rankings, this program is among the top 29 best sports management programs in the world; It is a unique opportunity to experience the behind-the-scenes of Euroleague and Kaunas Žalgiris! After completing the Master's program in Sports Business Management, you will be able to competently work as directors or managers in professional sports clubs, sports federations, associations, fitness clubs, as a public relations representative for sports organizations, sports journalist, develop sports startups, start your own business, or consult. You can also continue your studies in a management, administration, or economics doctoral program.
Upon completion of the program, graduates will be able to:
- Understand the principles and structures of different sports business systems and can make effective decisions in diverse organizational contexts.
- Understand the specifics of sports marketing and communication and be able to adopt adequate strategies and instruments both in traditional and digital media environments.
- Understand the diversity of legal entities, contracts, tax provisions, dispute settlement, and instruments for legal protection available to sports organizations.
- Understand the economic rationale behind the functioning of diverse sports business systems, analyze financial data and streams, and make financially informed business decisions.
- Have a systemic understanding of different management aspects of sports organizations.
- Formulate and implement business development strategies of sports organizations by adopting innovative business models and mobilizing important stakeholder groups.
- Professionally debate and work in a team, co-operate in project teams, manage them, make decisions, and take responsibility for results.
- Provide systemic, creative, and critical solutions to complex management problems based on the norms of ethics and social responsibility.
Scholarships
The study program qualifies students for a wide scope of positions in sports organizations, ranging from management of professional clubs, and businesses in sports-related industries to managing professional sports associations and other system-level bodies (e.g. federations, sports leagues, and competitions in private, governmental, and NGOs sectors: manage business companies in middle and higher level; take positions of management in sports federations and associations, in professional and nonprofessional sports clubs, in advertising and other project management; work as sporting goods and service sales manager; as a business analyst in certain sports sectors; as business process analyst; as sports services manager/agent; as sports organizations representative of public relations; as sports journalist; as sports sponsorship; as ERP consultant.