Students having successfully accomplished the programme would be able to:

• have and be able to apply fundamental and empirical research-based latest marketing and international commerce knowledge, which forms the basis for the ability to create and (or) complexly apply original marketing and international commerce ideas to solving practical problems under conditions of uncertainty.
• identify complex and interdisciplinary (contemporary and marketing-related) research problems, to recognize, collect and critically assess information on relevant marketing field theories, empirical research findings, and practices on a global scale and in different local and global business contexts.
• initiate, plan, and perform independent scientific and/or applied research by developing research methodology, collecting and systemizing data and information, and applying them for the analysis and assessment of the relevant marketing and international commerce problems.
• propose scientific research-based innovative, complex marketing and international commerce as well as related fields’ solutions assessing their outcomes, importance, and consequences on a global, local, organizational, and personal level.
• analyze complexly and critically evaluate marketing and international commerce strategies, activities, and results of various market participants, applying scientific research results.
• comprehensively plan and properly solve complex tasks in the field of marketing and international commerce fields in a new and unknown environment.
• initiate, create, and manage the implementation of innovative value-based marketing strategies and tactics, projects, and processes at the global, local, organizational, and personal levels.
• work efficiently and creatively in a team and lead it, take responsibility, share knowledge, and cooperate in solving problems.
• communicate with stakeholders smoothly, properly using professional language orally and in writing, presenting research results and practical ideas, constructively discussing, defending opinions, consulting, and (or) performing the expert evaluation.
• demonstrate skills of critical, systematic, creative, and strategic thinking independently making decisions, and understanding moral and social responsibility for one’s activities and their ethical consequences.
• To demonstrate abilities of independent learning and continuous interdisciplinary and professional development.

The programme examines the problems of modern marketing and international commerce, the application of innovative solutions in solving topical problems of marketing and international commerce, and forms the skills required for specialists in these fields. Graduates of the master study programme Marketing and International Commerce will be able to:

• Develop and implement innovative marketing strategies based on the latest scientific knowledge and best practices of its application.
• Work in business, advertising, and communication agencies, marketing and international commerce managers and heads of marketing and international commerce departments in companies, creative project managers in advertising and communication agencies, governmental and public organizations.
• Provide consulting services on marketing and international commerce issues to various economics entities, establish.
• Develop own business.
• Pursue doctoral studies and conduct research.