Bachelor in Sociology and Anthropology: Society, Culture and Communication specialization
Kaunas, Lithuania
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 May 2026*
EARLIEST START DATE
23 Aug 2026
TUITION FEES
EUR 3,400 / per year
STUDY FORMAT
On-Campus
* For applicants from non-EU/EFTA Countries
Key Summary
About: This interdisciplinary Bachelor of social sciences in Sociology and Anthropology (Society, Culture and Communication) is taught in English at VMU. You’ll study social exclusion, civil society, public health and political communication, digital information design, and intercultural differences. The programme offers an international study environment, liberal arts flexibility, foreign language courses, and Erasmus+ exchange opportunities.
Career Outcomes: Graduates can work in media, public relations, market research, NGOs, think tanks, ministries, international institutions, corporate communication, and human rights organizations.
Key career opportunities: analyst, communication specialist, PR officer, market researcher, policy advisor, research assistant, content creator, communications manager, outreach coordinator, educator, consultant.
Have you always wanted to study sociology or communication but couldn’t decide which one to choose? Well, now you can breathe a sigh of relief – our new interdisciplinary study programme specialisation “Society, Culture and Communication” prepares sociologists with a specialisation in communication. In short, you will not only be able to research, analyse, evaluate, and forecast social processes but also communicate professionally with the public. By the way, these studies are conducted in English, which will help you achieve an excellent level of language proficiency and later shine in international teams, which are so common today. During your studies, you will delve into the issues of social exclusion and discrimination, explore ways of strengthening civil society, learn about communication for improving public health, study political and commercial communication campaigns, and explore ways to enhance the social and cultural accessibility of information technology. Here, you will learn how to professionally analyse and visually present digital information, as well as how to select and execute a communication strategy. You will also gain an understanding of differences in communication based on ethnicity, religion, gender, or age. After completing your studies, you will be able to actively participate in tackling pressing societal issues and propose effective solutions for social policy and communication strategies. You can best apply this knowledge in the media, public relations and advertising agencies, market research companies, human rights organisations, think tanks, ministries, international institutions, as well as production and service companies engaged in internal and corporate communication. In essence, anywhere where you have to work and communicate with larger or smaller social groups. And this opens the most unexpected and interesting opportunities.
Why Society, Culture and Communication programme specialization?
• International study environment and international comparative perspective.
• Knowledge of innovative contemporary social research methods and analytical data skills.
• Creative thinking and communication skills.
• Bachelor of social sciences with an interdisciplinary approach: combination of Sociology and Communication Studies courses.
• Possibilities to participate in a variety of exchange programmes (Erasmus+ studies in various Europe states and VMU bilateral exchange outside Europe) for semester study and/or internships in the EU and other countries.
The study programme specialization offers students a variety of analytical, creative, and professional competencies, knowledge, and skills, which are in these study areas:
- Cultural diversity and intercultural communication.
- Qualitative and quantitative social research methods.
- Classical and contemporary sociological thinking.
- Applied statistics and basics of data analytics.
- Qualitative data (content and text) analysis.
- Principles of marketing, public relations, and strategic communication.
- Audiovisual communication and scriptwriting.
- Application of critical thinking, theory, and research methods within various social issues (i.e. inequality, demography, health, family, religion, and other fields).
Graduates of the Sociology and Anthropology Bachelor programme of Society, Culture and Communication specialization acquire competencies necessary for a successful professional career in public and non-governmental organizations and private companies, social and media research centers, enterprises in the field of public opinion, media monitoring, market research, public relations and media, and other organizations in the areas where the knowledge about intercultural diversities and communication are essential. Graduates acquire competencies related to identifying the social and communication problems, proposing sociological or media research design, and suggesting solutions based on the research results. Graduates can work as analysts and communication specialists and have excellent communication skills in public relations, creative and feature writing, and other creative communication content aspects.