Masters in Marketing Strategy
Ghent, Belgium
Master degree
DURATION
10 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 20,950 / per year **
STUDY FORMAT
On-Campus
* for non-EU applicants, we advise to apply by the end of April
** please note that the fee does not include cost of travelling abroad during the Dublin trip, visa costs, living expenses nor costs related to any optional modules abroad you may take as part of your programme
Key Summary
About: The Masters in Marketing Strategy blends strategy, creativity, and technology. You’ll tackle real business challenges with partner companies and can pursue a double degree. The programme comes from a fully accredited, research-active, top-ranked business school with internationally recognized faculty and corporate ties. Key themes include brand management, digital marketing, consumer insight, and analytics.
Career Outcomes: Graduates typically move into roles such as Brand Manager, Product Manager, Customer Experience Manager, Digital Strategist, Market Analyst, Marketing Consultant. Employers include FMCG firms, digital agencies, startups, and multinationals. Related career paths can include marketing analytics, product strategy, customer success, and agency account leadership.
Programme Description
The Masters in Marketing Strategy combines strategy, creativity, and technology. You’ll tackle real business challenges with partner companies, complete a market-research consultancy project, and join company visits to global marketing hubs like Dublin. Core modules span data analytics, digital strategy, customer journeys, branding, and budgeting. A personal development track builds your leadership and presentation skills.
Programme Structure / Key Components
• Duration & Credits: Full-time, 10 months (September–June), 60 ECTS
• Format: Lectures, real business cases, company visits, group projects
• Core Content: Marketing strategy, consumer behaviour, digital tools, data analytics, branding
• Action Learning: Market-research consultancy project, Dublin tech trip, specialised bootcamps
• Personal Development: Leadership, communication, creative and strategic thinking
• Career Acceleration Track: Optional internship up to 6 months after graduation
• Electives Options: Choose areas to specialise based on career goals
Double degree with Darla Moore School of Business – University of South Carolina (United States) is available
Career Prospects
Graduates typically move into roles such as Brand Manager, Product Manager, Customer Experience Manager, Digital Strategist, Market Analyst, or Marketing Consultant. Employers include FMCG firms, digital agencies, startups, and large multinationals.
Vlerick offers a range of scholarships to help talented students join our Masters programmes. They recognise academic excellence, leadership potential, diversity, and financial need. Some cover up to 50% of tuition fees, and a limited number offer full funding through partner or alumni support.
Apply for scholarships together with your programme application to maximise your chances.
Available Scholarships:
- Academic Excellence Scholarship – reward for an excellent academic track record (Belgian degrees: “great” or “greatest distinction”; non-Belgian: within top 20%), Outstanding GMAT/GMAT Focus (> 700/> 655) or GRE (> 164 quantitative and > 163 verbal) scores.
- Female Talent Scholarships – Supporting women in Finance, Entrepreneurship, and Analytics.
- Science Talent Scholarship – For applicants with STEM backgrounds.
- Equal Opportunity Scholarship – Encourage social diversity and individual commitment.
- European Talent Scholarship – For European applicants, aiming to promote educational mobility within Europe and to strengthen cultural diversity among our student population.
- Financial Need Scholarship – For those with proven financial need.