Máster Universitario en Dirección de Marketing y Gestión Comercial

• Título oficial
• Castellano
• 13th Edition
• Modalidad: Online
• Créditos: 60 ECTS

Official Master's Degree in Marketing Management

With a strategic vision and a methodology based on practice, this master's degree focuses on the needs demanded by the current market and offers management and direction knowledge typical of business leaders.

This master's degree is an opportunity to learn the keys to how new markets operate, how new consumers behave and what leadership role new marketing managers must adopt to achieve business success in a context like the current one.

Acquire the competencies, knowledge and skills to successfully develop and implement a full funnel strategy from an integrated perspective, both marketing and sales management, to achieve the organization's objectives.

¿Qué hace a esta maestría única?

1. Official title recognizable by SENESCYT and SUNEDU.
2. The only Official and Online Master's Degree that integrates knowledge in the management and direction of the areas of Marketing, Commerce and Sales.
3. Strategic vision of the full-funnel.
4. Includes Google Course, HubSpot Course and Masterclasses with renowned experts in the sector.
5. Title in high demand, with high employability.
6. International program where more than half of the students are international.
7. Faculty made up of professors with extensive teaching experience, researchers and professionals of recognized prestige in the sector.
8. Digital Marketing is worked on specifically in one subject and also transversally throughout the degree.
9. 100% online master's degree, including exams and defense of the Final Thesis.
10. Online exams without travel. Obtain your official degree 100% online thanks to the security and rigor of the biometric and anti-fraud accreditation system, through facial recognition and monitoring of screen activity and verification of the environment using a second camera.

Salida profesional

These are some of the professional opportunities that our graduates can achieve after completing this master's degree:

• Category Manager
• Director/a de Marketing
• Director/a Comercial
• Sales Manager
• Responsable Trade Marketing
• Marketing Consultant
• Expansion Director
• Responsable de Cuentas Clave o Key Account Manager

Perfil de ingreso

Aimed at all those graduates who require knowledge of marketing management, financial control and commercial management and want to acquire skills and work tools that allow them to take on greater challenges and responsibilities in their respective work areas.

The recommended entry profile is that of students who have completed their Bachelor's, Diploma or Undergraduate studies in the areas of economics and business and related areas (those higher degrees that they have in their degree are considered related, and therefore have access to the master's degree). study plan a minimum of 24 ECTS related to economics and business).

These related degrees will be evaluated by the degree coordination and the Admission Commission, after studying the files, will determine the training complements that the student must take (maximum of 24 ECTS).

Los complementos de formación incluirán las siguientes asignaturas:

• Contabilidad financiera
• Fundamentos del marketing
• Dirección de recursos humanos
• Fundamentos de administración y dirección de empresas
• Dirección financiera
• Organización y gestión interna

The subjects that will be offered as training complements have been extracted from the Undergraduate Studies Plan in Business Administration and Management of the International University of Valencia (official title, published in the BOE of August 12, 2014).