Virginia Polytechnic Institute and State University

Business, Marketing, PhD

The PhD program in Marketing is designed for students who want to become experts in research and teaching at the highest level. It focuses on developing a deep understanding of marketing principles, consumer behavior, and analytical methods. Students engage in rigorous coursework and original research to contribute new knowledge to the field. The program emphasizes critical thinking and practical application, preparing graduates for careers in academia or research-intensive roles within industry or government.

Throughout the program, students work closely with faculty mentors to refine their research ideas and develop strong scholarly contributions. They’re encouraged to participate in conferences, publish articles, and collaborate on projects that advance marketing knowledge. The curriculum combines coursework in theory, quantitative methods, and specialized areas like digital marketing or branding, ensuring students gain a comprehensive skill set. Graduates leave prepared to become thought leaders, capable of both imparting knowledge and conducting meaningful research that influences marketing practices and policies.