Virginia Commonwealth University - Richard T. Robertson School of Media and Culture
Certificate in Media and Leadership
Richmond, USA
Certificate
DURATION
2 semesters
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
* late applications may be considered on a rolling basis though July
Key Summary
The graduate Certificate in Media and Leadership is a 12-credit hour program designed to prepare students for leadership roles in communications organizations. Students will learn about the principles of leadership and results-driven decision-making. The certificate program will educate students in the legal and ethical issues affecting media industries. Students will learn to foster diversity and inclusion in the workplace. Graduates will be prepared to lead communications’ organizations across a variety of sectors.
The curriculum will prepare students to demonstrate higher level skills and critical thinking for communication in the areas of media law and ethics, as well as leadership. Course work will focus on the legal and ethical framework of modern media and practice and decision-making in executive communications. Students will gain an understanding of mass media, journalism and/or strategic communication practice.
Required courses
- Leadership in Action
- Media Law and Ethics
Electives
- Media Economics and Management
- Digital Management and Analytics
- Computational Journalism
- Persuasion
- Media Mechanics
- Multimedia Storytelling
- Strategy
- Topics in Mass Communications
Upon completion of this certificate, graduates will be able to demonstrate the following skills.
SLO1: Core skills
Students graduating with this certificate will demonstrate an understanding of practical skills necessary in media law and ethics.
SLO2: Leadership skills
Students graduating with this certificate will demonstrate leadership skills necessary in contemporary media fields.
SLO3: Tailored skills
Students graduating with this certificate will master written and multimedia platforms, including modern tools and technologies, to communicate clearly and effectively to inform and engage audiences in mass communication fields such as journalism or strategic communication.
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