Bachelor in Marketing Technologies
Vilnius, Lithuania
Bachelor's degree
DURATION
7 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jul 2027*
EARLIEST START DATE
Sep 2027
STUDY FORMAT
* 1 May for applicants from non-EU/EFTA countries | 1 July for citizens of EU/EFTA
Key Summary
About: The Bachelor in Marketing Technologies at Vilnius University prepares IT specialists to design information systems and implement e-marketing solutions. The interdisciplinary MarTech programme covers content marketing, digital brand management, technology innovation, big data analytics and IoT. It blends theory and practice, includes MarTech project work, internships and ERASMUS+ exchange, and involves academic and industry lecturers.
Career Outcomes: Graduates can manage digital information, mobile media and social networks, analyse user and enterprise data, design information systems and create internet advertising. They can lead projects in companies, join startups, or enter digital marketing, advertising, media, marketing analytics and communication senior roles.
The Marketing Technologies study programme is aimed at preparing qualified information technology (IT) specialists who have fundamental knowledge in the areas of design and management of information systems and can create and implement electronic marketing solutions based on the application of information and communication technologies.
Why choose this programme?
- The interdisciplinary study programme combines knowledge of information technology and marketing;
- The programme content includes knowledge of the MarTech industry, e-marketing, content marketing, technology innovation management, big data analytics, IoT, and digital brand management;
- The theoretical and practical knowledge is provided in a balanced way, the programme provides the possibility to implement projects that comply with the Martech concept, develop the ability to identify consumer needs, effectively analyse data flows and solve challenges in the field of e-marketing;
- The team of lecturers includes not only academics but also highly experienced social partners from IT and MarTech companies;
- Opportunities for exchange studies and internships abroad (ERASMUS+ or other programmes);
- IT knowledge and skills are the basis for the MarTech sector’s “remote workplace” career opportunities around the world.
Scope of studies: 210 ECTS credits
Length: 3.5 years
1st Semester
Compulsory courses
- Higher Mathematics
- E-Business Technologies
- Computer Architecture
- Transformation of Marketing Fundamentals in Electronic Media
- Introduction to Programming
- Technologies and Digital Society
2nd Semester
Compulsory courses
- English for Specific Purposes
- Discrete Mathematics in Computer Science
- Electronic Sales Technologies and Product Management
- Information Systems and Databases
- Integrated Marketing Communication
- Course unit (module) of Individual Studies
3rd Semester
Compulsory courses
- Algorithm Theory and Data Structures
- Basics of Artificial Intelligence
- Electronic Distribution Solutions
- Digital Product Monetization Technologies and Strategies
- Consumer Behaviour in Internet
- Course unit (module) of Individual Studies
4th Semester
Compulsory courses
- Programming Languages and Applications
- Digital Project Management
- Statistics
- Content Marketing
Optional Courses
- Internet of Things
- E-marketing Strategic Management
- Advertising technologies
- Technologic Innovations’ Management
- Course unit (module) of Individual Studies
5th Semester
Compulsory courses
- Big Data Analytics
- WWW Development Technologies
- Mobile Applications Development Techniques
- Analysis and Specification of IS Requirements
- Digital Brand Management
- Course unit (module) of Individual Studies
6th Semester
Compulsory courses
- Cyber Security and Personal Data Management
- Course Work
- Marketing Research
Optional Courses
- E-business Ethics
- Creation of Information Systems based on Team Work
- Forensic Analysis of Digital Content and Analysis of Malware
- International Marketing
- Course unit (module) of Individual Studies
7th Semester
Compulsory courses
- Bachelor Final Thesis (Study field: Information Systems)
- Training Practice
The learning outcomes of the study programme conform to the main provisions of the qualification requirements of the informatics study fields, job market demands and student expectations for the study process and relevance of the acquired skills in Lithuania and internationally.
The learning outcomes:
- Analytical and critical thinking;
- Ability to work individually and in a team;
- Communication and specialised skills;
- Skills and knowledge in informatics based on fundamental and applied scientific research results;
- Knowledge and applied skills in digital marketing based on fundamental and applied scientific research results;
- Ability to identify, select, configure and apply relevant means and tools of information and communication technologies for efficient planning, implementation and management in digital environments;
- Ability to identify technological requirements for the design, elaboration and application of innovative digital marketing models.
Graduates of the “Marketing Technologies” study programme will be qualified for jobs in:
- Managing digital information on the Internet,
- Managing mobile media and social networks,
- Analysing internet user data,
- Analysing and designing enterprise information systems,
- Creating and implementing efficient solutions in the areas of specialized internet advertising,
- Managing projects in large, medium and small enterprises and public enterprises,
- Developing innovative marketing models in startup companies.
They will be able to pursue a career in enterprises that operate:
- In the areas of digital marketing,
- Internet communication,
- In electronic sales,
- Marketing departments,
- Advertising agencies,
- News media and technology companies,
- International internet content providers and distributors,
- Companies providing marketing analytics services.
