Vilnius University

Bachelor in Global Marketing

Global Marketing Bachelor's degree programme is the most popular program in the field of business and public management studies in Lithuania. The goal of the program is to prepare highly qualified specialists capable of analysing the market, developing strategic marketing plans, leading and organising advertising campaigns, planning pricing, logistics, communication, and operating not only in the local market but also applying the acquired knowledge in a cross-cultural environment. In 2022, the Global Marketing Program was recognised as the best marketing programme in Lithuania

You Will Learn

During studies, significant emphasis is placed on both traditional marketing activities such as advertising and sales promotion, product management, pricing, and distribution, as well as digital marketing, consumer and organisational behaviour in different cultures. The acquired knowledge will enable accurate assessment of new business opportunities, manage emerging business challenges, and help make the right decisions on how to react quickly and appropriately to dynamic digital channels such as social media.

Every year, teams of global marketing students participate in international competitions, where they compete with students from other countries and perform practical, strategic management, marketing, and communication tasks. One such example is the global brand competition "L'Oreal Brandstorm," in which the tasks are integrated into marketing management lectures. Students of the program often return to Lithuania as competition laureates.

Why choose this programme?

• It is a creative study programme with a lot of teamwork and project-based tasks.
• You will have frequent guest lectures from expert professionals, as well as a number of practitioners who are accomplished in their fields.
• Students are given the opportunity to participate in national and international competitions with the help of the lecturers and are encouraged to put the knowledge they have acquired at the university into practice.