Master in Communication Management
Wrocław, Poland
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
31 Aug 2026
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 2,600 / per year *
STUDY FORMAT
On-Campus
* for EU applicants; non-EU applicants pay EUR4000 EUR for the first year, then EUR3800 for each consecutive year
Key Summary
About: The University of Wroclaw's Master in Communication Management builds expertise in communication strategy, branding, and visual communication. It blends communication, marketing, and media studies with practical design skills to teach students to shape and manage an organization's image internally and externally. The programme emphasizes innovation and management while developing teamwork, negotiation, and leadership. It pairs theory with practical training across traditional and digital media to prepare graduates for communication and branding roles.
Career Outcomes: Graduates can work as communication advisor, brand manager, PR specialist, or social media strategist. Related paths include corporate communication, digital marketing, and interactive agency work.
Students will gain expertise in communication strategy, branding, and visual communication, developing the ability to shape and manage an organisation's image both internally and externally. The curriculum blends communication, marketing, and media studies with practical design skills, ensuring graduates are well-prepared to create compelling messages, design communication systems, and engage audiences effectively.
With a strong focus on innovation and goal-oriented management, the programme teaches students how to adapt to market dynamics while fostering teamwork, negotiation, and leadership skills. Graduates will be equipped for diverse career paths, including roles in PR and marketing departments, branding agencies, advertising firms, media production studios, and interactive agencies. Potential positions include communication advisor, brand manager, PR specialist, social media strategist, and even entrepreneurship opportunities in the communication and media industries.
By combining theoretical foundations with practical training in traditional and digital media, this programme prepares students to thrive in the ever-changing world of communication and branding.
Take a closer look at the Master in Communication Management.
Your Path to Success
As a Communication Management graduate, you will be equipped to excel in various professional areas, including:
- Collaboration with external customers, providing counseling, communication management, and training (as a freelancer), or establishing your advertising, public relations, and/or branding agency.
- Employment in marketing, PR, or communication management departments within companies or institutions.
- Roles in enterprises, companies, or organizations, overseeing the customer relations process.
- Leadership in managing communication within multicultural organizations.
- Designing internal and external communication, as well as implementing visual communication systems.
- Branding and brand management.
- Involvement in the creative industries, encompassing advertising and interactive agencies, social media, PR agencies, media houses, production studios, and more.
Our program prepares you for diverse roles, turning you into a:
- Communication advisor for enterprises and commercial organizations.
- Image-building advisor for public figures, including politicians and show-business personalities.
- PR or image-building department employees in various organizations.
- Image-building and efficient communication coach.
- Designer.
- Employee in film or advertising producing groups.
- Interactive agency employee.
- Developers in companies dealing with computer games and/or software.
- Self-presentation and negotiations advisor.
Moreover, you'll be well-equipped to start your venture in industries such as public relations, advertising, branding, media relations, and image building.