Keystone logo
University of Technology Sydney Master of Marketing
University of Technology Sydney

Master of Marketing

1 up to 3 Years

Request teaching languages

Full time, Part time

Request application deadline

Request earliest startdate

Request tuition fees

On-Campus

* in AUD per 24cp session

Key Summary

    About: The Master of Marketing provides a comprehensive understanding of marketing principles, strategies, and tools necessary to succeed in today’s competitive environment. This program typically spans one to two years, focusing on both theoretical and practical aspects of marketing, including consumer behavior and digital marketing trends.
    Career Outcomes: Graduates can pursue roles such as marketing manager, brand strategist, or digital marketing specialist. Other potential career paths include market research analyst or advertising coordinator. This degree positions you to thrive in various sectors, adapting marketing strategies to meet business goals.

Introduction

Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies. Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their lifelong learning and inquiry in their personal development and professional practice in marketing.

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Read more on the institution's website

About the School

Questions